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Capri Sun Purse: Turning Trash Into Trendy Fashion AccessoriesFrom discarded drink pouches to candy wrappers and cereal boxes, creative hands across the country are turning trash into trendy fashion accessories, Cox News Service reports.
Savvy entrepreneurs pick up the instructions on the Internet -- a Google search for "Capri Sun purse" and "instructions" reveals more than 1,000 entries. "It's pop culture," said eBay style director Constance White of the handbags that have popped up for sale on eBay.com.
"Their colorful prints have a cartoon-y feeling, which is fun and terrifically whimsical." White also said the bags are right in step with what's happening in fashion. "
Bags of all types are great ways to personalize or update an outfit," she said. "And the cherry on top of the cake for the juice bags? They are inexpensive."
They usually sell for around $10 to $20. That's one of the factors attracting fashion-savvy daughters and mothers alike. Kraft, the maker of Capri Sun and Kool-Aid, does not endorse the use of their juice pouches as handbags.
However, Pat Riso, company spokesperson, did reply, "I guess you can say these brands have become part of the fabric of America."
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19/1/2005 | Viewed 18,254 time(s)
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