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Giorgio Armani King Giorgio

Giorgio Armani: King Giorgio

It's 30 years since Giorgio Armani launched his world-conquering fashion label. To celebrate, he tells Jamie Huckbody about life, love and the future of an empire.

The Armani headquarters, Milan. It's the day after Giorgio Armani has finished presenting his spring/summer 2005 collections. I am informed that Mr Armani, as he is to be addressed, is "running a little bit late", having insisted upon going to the showroom to ensure that everything is "just so" before the arrival of the international fashion buyers.

How could it not be "just so"? This is, after all, Armani, the brand that has built a reputation upon understated sophistication in a palette of grey, beige, and ... greige. But then again, this thoroughness that borders on obsession comes as no surprise.

This is the man who refuses to let go, the man who, despite his 70 years, still singlehandedly runs his $2bn company. And has the pecs of a 20-year-old.

In he bounds: a whirlwind of energy and apologies, wearing his uniform of midnight-blue knitted jacket, black T-shirt and black trousers. He leads me into his office: a smallish room where the pale wood-panelled walls are lined with portraits of the man himself.

There's an Andy Warhol silkscreen print of a Studio 54-era Armani and an Aaron Shikler (famous for his portraits of John F and Jackie Kennedy)

more: news.independent.co.uk/people/pro... (173)

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23/1/2005 | Viewed 9,842 time(s)


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