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Active Fashion

Active Fashion

Are fashion designers frustrated politicians? Is the next leader of the federal Opposition currently studying textile design rather than political science?

One might wonder, considering the fashion world's current inclination to take on "the big issues". Across the globe we've seen slogans such as "Dior Not War" in Paris, "Vote or Die" in the USA and "I'm afraid of Americans" in Australia.

Fashion's jumping into bed with political parties, sexual health organisations, environmental activists, and the list goes on. Is fashion the purest way to get serious topics out into the open, or have frock makers simply found a new fad to rake in the dollars?

Designer Charlie Brown recently judged a T-shirt design competition organised for International Herpes Week. The brainchild of pharmaceutical company, GlaxoSmithKline (GSK), which was run through fashion design schools throughout Australia, entries were based on a herpes educational kit called the Facts Pack. A spokesperson for GSK said: "The competition was designed to create awareness about the condition as well as to break down the stigma attached to the disease." Brown laughs when asked why she agreed to be associated with such an un-glamorous issue, saying she was "probably the only designer who said 'yes'." Her publicist was "not so happy" that she did.

more: www.theage.com.au/news/Fashion/Ac... (184)

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23/1/2005 | Viewed 9,609 time(s)


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