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T-shirts Move Up the Fashion LadderEase is the appeal of the T-shirt, but designers and manufacturers have realized comfort doesn't necessarily mean sloppy.
The simple, shapeless T has taken a fashionable turn: It now has a body-skimming fit, is offered in a rainbow of colors and has a more luxurious hand thanks to new fabric blends and washes.
Pop star Mandy Moore created her own line and label, Mblem, so she could have an unlimited supply of "functional, casual and sexy" T's.
"It all evolved from the fact that I'm totally the jeans and T-shirt girl. If I can get away with wearing jeans and a T-shirt somewhere, I'll do it," she says. "Getting dressed up is fun but I'm really just a lazy bum and that's the extent of the wardrobe in my mind," Moore says.
The Los Angeles-based Juicy Couture is widely credited with making casual clothes cool, but why stop with the hoodie and drawstring pants? asks Claire Stansfield, co-founder and co-president of C&C California, another West Coast sportswear collection that made its mark with signature T-shirts.
Like Juicy, C&C was recently acquired by Liz Claiborne as the giant apparel company seeks to expand niche collections.
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