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The Latest Style Statement is in the BagTo the uninitiated, the "Paddington" looks like a rather battered slouchy bag distinguished only by a brass padlock. But do not be fooled: this is probably the most wanted accessory in the history of the fashion business - and if you hope to buy one, you are too late.
For the first time that anyone can remember, a designer handbag has sold out completely before a single one has arrived at a shop.
Each of the 8,000 Paddingtons, produced by Chloé for the 2005 spring season, has been snapped up, sight unseen, leaving thousands of disappointed customers languishing on waiting lists in exclusive stores.
At £759, it is not even what one might call a bargain. But, from a design perspective, the bag ticks all the right boxes: it is a good size (the mundane practicalities count when women are spending this much), the leather is super-soft and the oversized padlock makes it look modern and quirky.
Crucially, it is styled to appeal to everyone from girls-about-town to ladies-who-lunch. And when they sling it over their shoulders, it will be recognised by every woman who reads the glossy magazines, which have already started carrying Chloé ads featuring the bag.
The X-factor, when it comes to a cult bag, is exclusivity. No matter how brilliantly designed it may be it loses its desirability if anyone with a credit card can
more: www.opinion.telegraph.co.uk/news/... (240)
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7/2/2005 | Viewed 10,427 time(s)
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