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A Seriously Unique Fashion LabelUK broadband provider Seriously Internet has partnered with Spreadshirt - Europe's largest online supplier of custom merchandise - to create its own clothing range with a difference.
Seriously Fashion will allow broadband users to design their own t-shirts, sweatshirts, underwear and accessories, with customers able to add their own slogans alongside the Seriously logo.
The unique fashion label underpins Seriously's reputation as the UK's most innovative ISP. Seriously is the first company to offer "Pay As You Go" broadband, a 2 Mbps connection where customers pay only for the bandwidth they use.
Spreadshirt Marketing Manager Larry Ryan explains how Seriously wanted to create promotional clothing that reflected their policy of allowing customers to tailor their own products.
"What Seriously has done is very clever. They've created a very attractive clothing range carrying their branding but the customer still controls how their product looks and what they want it to say about them. I think the clothing will prove very popular."
Seriously Internet's Marketing Manager Matt Black emphasised this point. "Seriously Fashion is all about creating your own fashion personality and letting your imagination go to extremes. You can let the world know who you are, what you are and how you want people to see you."
more: www.spreadshirt.co.uk... (561)
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19/4/2005 | Viewed 14,310 time(s)
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