London Fashion Week Moves

London Fashion Week will be back at the Natural History Museum in September, and word is that it might soon take up a new slot in the fashion calendar altogether.

British Fashion Council chairman Stuart Rose and his chief executive, John Wilson are said to be in talks with the organising bodies of both Milan and Paris Fashion Weeks in a bid to regain London's original slot between the two.

It moved to its current position, after New York and before Milan, more than 10 years ago after fears that the two more heavy weight cities of European fashion were squeezing it out.

Now though, the BFC is lobbying for Milan to cut its length and move forward so that London can take advantage of a few days when the world's press and buyers will be in Europe but not yet needed in Paris - and it might even tempt some of the cities biggest names such as Alexander McQueen and Roland Mouret to show back at home.

But London won't be any shorter, promises Wilson. "Between six and seven days is the right length of time for buyers to do the catwalks, exhibition, shops and showrooms in London," he told Drapers.

We re a serious and important event and must maintain that. We don't want to get squeezed out, which is why we moved earlier originally."

London Fashion Week took place in Battersea Park in February, much to the chagrin of