YKK And ITS#FOUR: A Productive Partner Bolsters Creativity

Let creativity and personal talent take wing and fly...

For a company that works in the fashion world, giving young people an opportunity to contribute is an investment that pays off over time.

YKK has been a patron of artists and creative talent on the international level for many years.

Now, this Japanese multinational company governed by a strong business ethic is once again proving itself in a more ephemeral, but no less valuable, supporting role: as a "partner of creativity."

From July 15th through to the 17th, YKK's products took to the catwalk at the close of the ITS#FOUR competition, an event dedicated entirely to young designers.

Today, fewer and fewer companies are providing the kind of support required for young designers to establish a foothold in the industry, thereby denying tomorrow's designers the chance to express their talent today. YKK is making a difference here and now, by deliberately nurturing talent.

Presided over by a jury of professionals like Antonio Marras, Antonio Berardi and Wilbert Das, creative director for Diesel, 21 finalists from the most important fashion schools of the world (from Australia, Belgium, Denmark, India, UK, Israel, Holland, Poland, Russia and USA) had the chance to focus the attention of both the public and the media on their creations at the free port of Trieste