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Tonic Restyles London Fashion Week WebsiteDigital design agency Tonic has been recruited by London Fashion Week to revamp its website in time for this year’s event, which is taking place between 18-22 September.
The new look site has been designed to be more user-friendly and reflect the brand values of the event.
The site aims to promote London Fashion Week and British designer labels to a global audience of industry experts and fashion students, as well as the general public.
Annette Worsely-Taylor, creative director at London Fashion Week said: "The navigation system for the site really maximises user access to a vast volume of content on the site and makes it easy to navigate for our visitors."
Tonic said that certain areas of the site, such as the Trends section, will be updated regularly.
The site allows event attendees to plan their week, with details of show times, venue information and designer contacts . It also features pictures and biographical information on all the week’s designers.
Other features ther exciting features include daily catwalk show reports, written during the event by British Vogue’s fashion features team.
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