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Wal-Mart Formally Announces Exclusive Metro 7 Fashion CollectionWal-Mart today formally announced its premier fashion collection for women - Metro 7, available now at select Wal-Mart stores and online store.
The new collection is designed with the highly stylish, fashion-conscious customer in mind.
The Metro 7 line features on-trend items with contemporary-tailo red outfits, and stylishly casual weekend pieces that reflect the latest colors, fabrics and styles-all at a great price.
This new collection answers the perennial question, 'What am I going to wear today?' with a strong style statement that takes every fashion-loving, time-starved woman from start to finish of her busy day in great style.
Wal-Mart has signed Dayanara Torres, actress, singer and mother, to represent the Metro 7 line in a marketing campaign that includes print advertising, signage, and promotional video footage, as well as in a series of in-store personal appearances.
Ms. Torres was the youngest woman ever selected to be Miss Universe, and has had her own television program as well as a successful singing career.
Claire Watts, Wal-Mart executive vice president of apparel and home, says, 'Dayanara perfectly embodies the modern, fashionable woman, and we're thrilled she is the 'face' for the Metro 7 launch. She's a young, beautiful mother whom our customers will find both approachable and inspirational.
more: Wal-Mart Formally Announces Exclusive Metro 7 Fashion Collection
12/10/2005 | Viewed 33,535 time(s)
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