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Label Stella McCartney for HM in 400 Selected Stores from November 10

Stella McCartney for H&M in 400 Selected Stores from November 10

The women's collection "Stella McCartney for H&M" is being launched in approximately 400 selected H&M stores on November 10.

The focus is on stores in major cities and the collection will be presented in a special area of its own within the store.

"For me, 'Stella McCartney for H&M' is a fantastic way of reaching a wider female audience with a collection that is attractively priced yet offers high quality together with a superb fit and details," says Stella McCartney.

With designs based on favourites from Stella McCartney's own previous collections, the one-off autumn collection comprises of around 40 different pieces and accessories and bares the unmistakable Stella McCartney signature, combining soft feminine style with masculine tailoring.

H&M customers will be able to buy typical Stella McCartney pieces such as narrow drainpipe jeans with stylish details, oversized sweaters, cool tops and t-shirts, sharply tailored suits and feminine evening wear.

"Stella McCartney is a personal favourite of mine and I know she is also one of the favourite designers of our fashion-conscious customers.

She has put together a stylish, easy-to-wear, feminine collection that I think our customers will love," says H&M's head of design Margareta van den Bosch.

25 per cent of the proceeds from the sales of one garment,


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Stella McCartney for H&M in 400 Selected Stores from November 10


November 7, 2005  |  viewed 93,264 time(s)

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