The women's collection "Stella McCartney for H&M" is being launched in approximately 400 selected H&M stores on November 10.
The focus is on stores in major cities and the collection will be presented in a special area of its own within the store.
"For me, 'Stella McCartney for H&M' is a fantastic way of reaching a wider female audience with a collection that is attractively priced yet offers high quality together with a superb fit and details," says Stella McCartney.
With designs based on favourites from Stella McCartney's own previous collections, the one-off autumn collection comprises of around 40 different pieces and accessories and bares the unmistakable Stella McCartney signature, combining soft feminine style with masculine tailoring.
H&M customers will be able to buy typical Stella McCartney pieces such as narrow drainpipe jeans with stylish details, oversized sweaters, cool tops and t-shirts, sharply tailored suits and feminine evening wear.
"Stella McCartney is a personal favourite of mine and I know she is also one of the favourite designers of our fashion-conscious customers.
She has put together a stylish, easy-to-wear, feminine collection that I think our customers will love," says H&M's head of design Margareta van den Bosch.
25 per cent of the proceeds from the sales of one garment,



