Power Watches Get a Feminine Touch

In the world of wealthy businesswomen, little things make the difference: hidden codes of wealth and status - the unmistakable cut of a bespoke suit, the flash of a red Christian Louboutin sole on a pair of heels - things that can be appreciated silently by other women in the know.

The clues would have no effect on men, who would not know an "it" handbag from a doggy bag.

But there is one luxury item that men do understand: the wristwatch.

Men's fascination with watches has made timepieces crucial accessories for women who want to work in the "masters of the universe" business world.

The watch is one of the first things that many men look at when introduced to someone new. They read it as an indicator of the kind of person they have in front of them.

As more women move up the ranks of business, and as their disposable income rises, the watch industry is racing to cater to their needs and desires.

To succeed, brands must create luxury timepieces that express a woman's personality and savoir faire to both men and women.

"A business woman needs a successful mix of design and practicality," says Donatella Versace, the creative director of the Versace Group, which launched the DV One luxury watch last year.

"I look for that special piece that sets the watch apart from the norm. I want to have something unique