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Payless ShoeSource Launches New Logo to Support CompanyPayless ShoeSource, the nation's leading specialty footwear retailer, announced today that it is launching a new logo specifically designed to support the company's strategic direction to democratize footwear and accessory fashion and inspire fun fashion possibilities for the family.
The new logo, the first redesign of the Payless logo in about 20 years, incorporates key design elements that leverage Payless' rich heritage and communicates a "new and improved" Payless, a brand that is contemporary, fun, friendly and, above all, stylish.
"Consumer research over the past years has told us that our current logo pigeon holes us and dates us," said Matt Rubel, Chief Executive Officer and President, Payless ShoeSource.
"This new logo is designed to amplify the new Payless brand position, to inspire fun fashion possibilities for the family. We know that great fashion and design doesn't have to cost a lot, and we are making the latest footwear and accessory trends available at a great price for all to enjoy.
more: Payless ShoeSource Launches New Logo to Support Company
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29/6/2006 | Viewed 43,551 time(s)
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