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PANTONE View Colour Planner Indicates a Shift to Simplicity for Summer 2008Pantone, the global authority on color and provider of professional color standards for the design industries, today announced the release of the summer 2008 edition of the PANTONE View Colour Planner, its cross-discipline color forecasting tool, titled "Letting Go."
Summer 2008 embodies gradual transformation and a shift toward minimalism.
While there are no rules in the traditional sense, next season will offer designers escape from fear of plainness and a new acceptance of the power of nothingness.
Simplicity isn't a trend, it's a necessity.
According to Pantone's research, the world of design and merchandising is reacting to a new need for social responsibility and mindful spending.
As consumers move away from conspicuous, flamboyant expenditure, they are embracing an attitude of caring, consciousness and relaxation.
"The design industry depends on Pantone to provide color direction," explains Tod Schulman, vice president of the Fashion, Home and Interiors division at Pantone.
"The PANTONE View Colour Planner forecasts color 18 to 24 months ahead of each season.
For 2008, Pantone recognizes that a new sense of consumer refinement and enlightenment will be reflected in color choices across all product areas. Understatement will be in."
more: PANTONE View Colour Planner Indicates a Shift to Simplicity for Summer 2008
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28/11/2006 | Viewed 32,960 time(s)
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