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Brand Identity and Package Design ConferenceTop marketers and designers will convene at the Brand Identity & Package Design conference, April 18 - 20, 2005 at The Plaza in New York City. This annual gathering unites brand strategists, design gurus and packaging experts to share cutting-edge ideas that demonstrate growth and bottom-line impact through innovative brand strategy and design. The theme of the 2005 event is FUSE: The synergy of strategy, design and brand performance.
Headline speakers at the event include design gurus Bruce Mau, Chairman & Creative Director, Bruce Mau Design; John Maeda, Allen Professor of Media Arts & Sciences, MIT Media Laboratory; Clement Mok, Designer and "Instigator of Things"; author Virginia Postrel; anthropologist Grant McCracken; and brand leaders Jay Gouliard, Vice President, Packaging Research & Development, General Mills; Mary Ann Pesce, President, Personal Care Group, The Gillette Company; Jeffrey Keyton, Senior Vice President, Off-Air Creative & On-Air Design, MTV.
The impressive roster of speakers, including the large contingency of corporate practitioners, is what separates this event from other conferences. Insights will be shared by brand and design leaders from Dell, Dow Corning Corporation, Procter & Gamble, Philips, Colgate-Palmolive, Coors Brewing Company, National Basketball Association, SC Johnson, Texas Instrume
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