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Ralph Schraivogel, 16 March to 16 July 2004, Poster Gallery, Museum of Design ZurichThe poster is a medium that combines the acts of seeing and reading to effectively communicate its message. The Swiss Graphic artist Ralph Schraivogel, born in 1960, has continually challenged the relationship between image and text, confronting viewers with images that may be «read» and texts that may be seen as forms in them. A designer of posters for a wide range of cultural events and institutions, Ralph Schraivogel's extraordinary approach to visual communication has won him broad international recognition. His work for Zurich's Filmpodium, the Theater am Neumarkt, the Museum of Design Zurich and for the Festival of African Films, «Cinemafrica» are the result of his intensive visual exploration, a journey whose destination may be unknown but which nonetheless is full of wonders. With each new poster, all established norms and practices seem cast into question, with the result that his work is unrelentingly innovative. Schraivogel completed the graphic design pro gram at the School of Art and Design Zurich. The show is the first in Zurich to present an overview of his startling output.
Publication: «Poster Collection Series 09, Ralph Schraivogel», Museum of Design Zurich / Lars Muller Publishers, Baden
Source:
www.museum-g... (458)
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