 |
Creative Lebanon : Design Contest Cultivates a Homegrown Winner'Creative Lebanon' selects advertising campaign to project youthful image of the country to the world.
How do you represent a culture through design? How do you package a culture through product? How do you capture a culture through publications? How do you sell a culture to clients?
The second phase of "Creative Lebanon" - a project kicked off last spring by the British Council in Beirut and the Association pour le Design et l'Architecture au Proche Orient (ADAPO) - cut straight to the chase with its questions. And it offered up one rather surprisingly apt answer in selecting Joe Abou-Khaled and Vincent Repasse's "Lebanese Homemade" poster and postcard campaign as the winners of a competition geared toward promoting a younger, more vibrant image of Lebanon abroad through contemporary design.
Phase one of "Creative Lebanon" consisted of a jam-packed two-day conference in March, with lectures by London- and Beirut-based artists, architects, academics and more. Though an overall illuminating affair, it digressed on occasion into the building blocks of identity politics and unearthed a good deal of uneasiness with the idea of exporting young talent from a country that offers little support for culture, youth or otherwise.
Phase two pared down its scope - just three lectures and the opening of an exhibition, which unv
Source:
www.dailysta... (318)
|
|
