|
|
Discovery Channel turned to Boston & LA-based creative agency Viewpoint Creative to develop a revitalized logo and on-air identity that would leverage the equity of its signature "globe" icon and tap into the immersive quality of the brand.
Discovery Channel unwraped the new logo and on-air look during the season premiere of Deadliest Catch, the network's highest-rated series, which returned for its fourth season on April 15.
"Viewpoint Creative is thrilled that Discovery put their trust in us to develop the mark for one of the world's great brands and preeminent television networks," Michael Middeleer, Viewpoint's Executive Creative Director said.
"The challenge was to preserve the globe that is so integral to the brand, yet find a way to make it even more connected to the name Discovery."
The Viewpoint solution was to fuse the globe more closely with the "D" in Discovery.
By linking the globe into the "D" the world and the brand are interconnected as never before.
more
Viewpoint Creative Redesigns Discovery Channel Logo and On-Air Identity
design directory
Viewpoint Creative > Multidisciplinary Design Studios
added by
Levent OZLER
|
|
|
|
Saatchi & Saatchi has been appointed by Suntory to launch a new draught beer, "Fresh", in Shanghai after a pitch that included key Suntory agency, Dentsu.
The appointment marks the first time if has broken away from its Japanese agency alignment in the market.
The creative task is to rejuvenate and reposition Suntory as an aspirational brand in China, and give it greater appeal to younger drinkers by transforming it into a Lovemark among the new Chinese consumer.
Work is already in full swing on a fully integrated campaign inclusive of seasonal promotions and viral marketing.
Saatchi & Saatchi China CEO, Pully Chau, said, "Suntory has been an established foreign brand for many years.
Their powerful management team didn't want to become complacent and expressed their determination to transform their brand through Suntory Fresh Beer, thus hitting a more aggressive sales target for eastern China.
Saatchi & Saatchi has come into this new partnership to represent what the new, younger consumers think and aspire to.
We did lots of Xploring among drinkers to discover the 'fresh way of living', the fresh attitudes - all of which will be expressed in the most creative ways on Suntory's new communication platform."
more
www.saa... (59)
design directory
Saatchi & Saatchi > Advertising Design Agencies
added by
Levent OZLER
|
|
|
|
The Midas Awards is the only advertising and marketing competition dedicated to recognizing work created for the financial services communications industry.
In 2007, the international competition received entries from 39 countries around the world.
Entrants include marketers from the banking, brokerage, insurance, mutual fund, credit card, real estate, accounting and consulting companies, as well as professionals at advertising and marketing agencies, design studios and production houses.
The final deadline to enter is May 15, 2008.
more
www.mid... (181)
design directory
Advertising Design Awards
added by
Levent OZLER
|
|
|
|
AIGA, in partnership with Adobe, seeks to define the critical attributes of tomorrow's designers, in terms of skills, education requirements and work environments.
Share how you see emerging trends in your profession and contribute your own perspective.
more
designe... (359)
design directory
AIGA > Graphic Design Organizations
added by
Levent OZLER
|
|
|
|
After five successful years at Harvard Business School, "Business Perspectives for Creative Leaders" has moved to the Yale School of Management to take advantage of the faculty and facilities at Yale.
The 2008 program will be held July 27-August 1.
"Business Perspectives for Creative Leaders" draws on the strength of the Yale School of Management experience to help creative leaders discover opportunities within the forces transforming the business social environments.
The knowledge gained will enable them to assume the complex task of leading and making a difference in a world where change has become the only constant.
A select group of senior-level creative leaders come together to discuss, network, debate and grow with each other.
"Business Perspectives for Creative Leaders" is designed exclusively for design executives who work with designers or clients to develop strategic design responses to client challenges.
This response may be in the form of a comprehensive communication or positioning strategy, or the design of a range of products or services.
Participants are likely to view the design process as an integral part of solving complex problems, whether that experience involves communication, functional or strategic design.
This program is particularly beneficial to design professionals who deal with top-level executives and/or larger corporate clients.
more
www.aig... (126)
design directory
AIGA > Graphic Design Organizations
location
view on map
added by
Levent OZLER
|
|
|
