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Aquent, in partnership with the American Marketing Association (AMA) and with support from B2B magazine, today announced the launch of their Compensation Survey of Marketing Professionals 2006.
The largest and most inclusive free survey of its kind, the results draw upon data sampled from over 225,000 marketing and creative professionals.
This ambitious survey moved beyond examining salary trends to examining the environment that impacts marketing professionals today: skills in demand, professional development, hiring practices, organizational structures, marketing processes, and ethics.
Findings from these modules will be released in the coming months.
However, results of the permanent marketers' portion of the survey, as well as a real-time salary calculator, are available today.
Besides salary and compensation data, the survey uncovered a noteworthy new trend, which can be attributed to today's changing market climate that finds companies placing more emphasis on strategic marketing within their organizations.
This has fueled a need for more top-level marketers.
Consequently, with more positions available than there are top-tier candidates, a significant rise in status of mid-level marketers has become evident, presenting new opportunities for those at the entry level as well.
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Aquent & AMA Compensation Survey of Marketing Professionals 2006
design directory
Aquent > Communications Design Companies
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Levent OZLER
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NewPage Corporation, the largest coated paper manufacturer in North America, has created a new reference tool for creative professionals titled, "A Sterling Business."
The brochure demonstrates how one product line - Sterling Ultra - achieves brand consistency by illustrating within its pages how Sterling Ultra can be used across an entire print campaign.
Containing six comprehensive segments, the book clearly exemplifies - through the use of striking visuals - product versatility, image consistency, and production efficiency, no matter which printing process is selected.
The Tools section includes a review of the Sterling Ultra product line through 4 color imaging with spot gloss varnish, spot dull varnish, and no varnish comparison using a waterfall format, which depicts the same image printed on six different papers within the Sterling Ultra line.
The Applications portion of the book showcases various Sterling Ultra paper combinations by demonstrating how easily brand consistency can be achieved using one quality brand of paper, for everything from envelopes and postcards to direct mail response cards and more.
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Newpage Brochure Helps Creative Professionals Achieve Brand Consistency
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Method, the bi-coastal design and branding practice, is responsible for the San Francisco International Film Festival's (SFIFF) new identity. The Festival runs from April 20th to May 4th 2006.
Method, known for its innovative branding ideas, developed an entirely new identity for this year's festival.
"It is a total departure from the look of previous festivals and it's brilliant," says Festival director, Graham Leggat.
Method's brief was to "take the SFIFF into the 21st century."
The logo-type uses a hard-edged, solid type with a constructivist edge that gives it a bold, international dimension and contrasts with the simple font choice used in promotion pieces.
Method used a sophisticated color palette (pale shades of green, yellow, blue and lilac, punctuated by a vivid orange) and graphics that evoke film data and imagery.
The new designs provide SFIFF with combinations that work across a whole spectrum of media and formats.
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Method Designs San Francisco International Film Festival's New Identity
design directory
Method > Communications Design Companies
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Levent OZLER
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Google today launched a nation-wide design competition for Britain's 10 million school children.
Youngsters taking part in the "Doodle 4 Google - My Britain" competition will have to design a Google Doodle explaining what it means to be British.
The winning doodle, which will be displayed on Google UK for a day, will be seen by around 18 million people.
An expert panel will pick the top thirty doodles and the British public will then vote to select three finalists.
Google's Master Doodler, Dennis Hwang, will choose the winning national design.
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Doodle 4 Google: My Britain
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The editors of Graphic Design USA invite you to join the thousands of creative professionals who have won awards in this national design competition over its three decade history.
The competition is open to everyone in the community: advertising agencies, design firms, corporate, institutional and publishing inhouse departments, and more.
It honors outstanding new work of all kinds: print, packaging, point-of-purchase, internet, interactive and motion graphics.
Winners receive an embossed Certificate of Excellence for each piece selected and become eligible for reproduction in Graphic Design USA's Awards Annual, seen by over 100,000 colleagues and clients each year.
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www.gdu... (873)
design directory
Graphic Design USA > Graphic Design Magazines
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Levent OZLER
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