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Sila Soyer has been promoted to Executive Producer of Outside Editorial, taking the helm of the SOHO-based editorial, design and visual effects boutique dedicated to providing ad agencies with a collaborative creative environment for their high-end traditional and new media projects.
Formerly Head of Business Development for the two year-old company, Soyer brings a diverse set of skills to her new position as she heads up a hand-picked talent roster that includes owner/editor Scott Gaillard and editors Scott Gibney, Jeff Ferruzzo, Steve Evans and Neil Gust.
"It's exciting to work with such a diverse and multi-talented team," notes Soyer.
"Each of Outside's editors has particular strengths, but their common-ground is that they all have well-rounded reels and broad experience cutting a variety of genres. They're also all great storytellers and share a keen sense of design and a love of music."
Senior graphic designer Jaime Lamond, graphic designer Riccardo Sinti and Discreet Flame/Inferno artist Steve Mottershead bring another set of skills and a new dimension to the company.
Soyer feels that this complement of a high-caliber artists gives her a unique opportunity to take the company in some exciting new directions with high-profile effects-driven spots and technically challenging emerging media projects.
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EP Sila Soyer Takes Helm of Outside Editorial
design directory
Outside Editorial > Communications Design Companies
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Levent OZLER
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Troika Design Group, a strategic design and branding agency, has created a new on-air identity for Great American Country (GAC), E.W. Scripps 24-hour country music video network.
The new look comprises a redesigned logo, IDs, bumpers, promo toolkits for day and nighttime programming, billboards, and a music package with signature mnemonic.
Troika handled everything from concept, design, and animation for the rebrand, which is centered on the visual theme "Modern Tradition".
"Troika is familiar with how to market a country music brand and has worked with other Scripps properties such as HGTV, Food Network, and Fine Living, so I knew the company had the corporate sensibility and know-how to strategically and creatively market GAC," said music network veteran and repeat Troika client Stacey Killian Hagewood, VP of Client Services, Great American Country.
The GAC redesign takes inspiration from the colorful patchwork look of quilts and the rugged feel of honky-tonk bar signage.
Titles, live-action footage provided by the network, graphics of western iconography (cowboy boots, mandolins, Gibson guitars, bulls), and Troika-shot still photography are layered together, along with peeling paint textures and stencil lettering effects that are incorporated to add a vintage and organic feel.
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Troika Rebrands Great American Country (GAC) Network
design directory
Troika > Advertising Design Studios
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Levent OZLER
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PRINT magazine, known for its explorations of the world of graphic design and visual communications, issues a Call for Entries for its Regional Design Annual 2006.
The competition is open to all graphic designers, illustrators, photographers, etc. working anywhere in the 50 states and the District of Columbia.
Any piece created in the U.S. during 2005 is eligible.
Entries will be accepted in several categories including Annual Reports, Brochures, Catalogs, Flyers, Posters, Letterhead, Logos and more.
All winning entries will be featured in the Regional Design Annual 2006, PRINT's December issue, and will be categorized by geographic region.
This issue will provide a comprehensive look at the state of graphic design in the U.S. over the past year.
Some winning entries may also be showcased on the PRINT website.
Entry fees are as follows: $35 per single entry up to seven entries, $75 for a single campaign up to three campaigns. There is an entry fee cap of $225 no matter how many entries are submitted.
Entries must be postmarked by March 1, 2006.
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www.pri... (811)
design directory
PRINT > Communications Design Magazines
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Tara Blom
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The Designers Republic (tDR), has been invited to be the European representative of Coca Cola's M5 project: a strategic initiative that aims to take the Coke to another level.
Over the past decade, tDR has built a reputation as one of the world's leading brand advisors: with recent projects undertaken for Nokia, Sony, Deutsche Bank, Swedish Telecom, Nickelodeon and Paco Rabanne.
Initially working with Coke on a limited edition bottle: tDR developed an entire brand vocabulary and attitude called "Love Being" which has become part of a much broader, global campaign including events, multi-media, a range of merchandise and above the line marketing activity.
Ian Anderson, founder and director of the Designers Republic said: "The biggest challenge facing companies today is effective communicating with their market. For big brands like Coke, blanket advertising is no longer an option: it's both expensive and ineffective.
'Love Being' gives Coke the opportunity to forge a direct relationship with their consumers. The message is simple: spreading love around the world; but the channels of delivery are brand new.
These are fascinating times for designers: projects like M5 invite us to explore the improbable and inevitably that is throwing up some very exciting possibilities."
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The Designers Republic Leads European Repositioning for Coca Cola
design directory
The Designers Republic > Graphic Design Studios
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Senay TOPCUOGLU
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Total Training, Inc., a pioneer in engaging and innovative video-based training, announced that approximately three hours of video tutorials are included with the purchase of the Adobe Production Studio.
The video tutorials produced by Total Training are designed to help viewers get up to speed quickly on the new integration and workflow features in Adobe Production Studio - a comprehensive toolset for Windows based video production for film, video, DVD, or the Web.
Total Training's interactive teaching method has proven effective for thousands of users. Viewers watch videos and practice tutorials led by industry-recognize d experts for valuable insight into real-world production scenarios.
Sample video tutorials are included with Adobe Production Studio, which includes new versions of Adobe After Effects, Adobe Premiere Pro, Adobe Audition, and Adobe Encore DVD, as well as Adobe Photoshop CS2, and Adobe Illustrator CS2.
"We are committed to ensuring film and video professionals have the right tools to keep their skills on the cutting edge," said Simon Hayhurst, director of product management for Web and Video at Adobe.
"Thanks to our partnership with Total Training, users will be able to hit the ground running with this milestone product release."
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Total Training Video Tutorials Included in New Adobe Production Studio
design directory
Total Training > Design Training
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Senay TOPCUOGLU
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