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AIGAs Leave No Designer Behind Relaunched During Hurricane Season

AIGA's Leave No Designer Behind Relaunched During Hurricane Season

As hurricanes threaten coastal cities, AIGA is mobilizing the community once again to help designers who may be displaced from homes and businesses.

While AIGA does not provide funds, we can help connect designers whose lives have been disrupted with others who can provide housing, studio space, new jobs and equipment.

AIGA and Chopping Block have reactivated the DisplacedDesigner site to provide advice and matching of needs and support for all designers-not just members.

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AIGA > Graphic Design Organizations

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Design Entrepreneur Turning Graphic Design Into Goods That Sell

Design Entrepreneur: Turning Graphic Design Into Goods That Sell

The Design Entrepreneur will survey the innovative entrepreneurial options a broad group of contemporary graphic designers have engaged in over the past decade, while also addressing the creative process, fabrication and materials, and promotion issues necessary to bring unique products to the marketplace.

The Design Entrepreneur is the first book to survey this new field and showcase the innovators who are creating everything from books to furniture, clothes to magazines, plates to surf boards, and more.

Through case studies with an international roster of designers like Dave Eggers, Maria Kalman, Charles Spencer Anderson, Seymour Chwast, Jet Mous, Nicholas Callaway, Jordi Duro, and others, this book explores the whys, hows, and wherefores of the conception and production processes.

Design entrepreneurs must take the leap away from the safety of the traditional designer role into the precarious territory where the public decides what works and does not, and this is the book that shows them how that feat is accomplished.

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Design Entrepreneur: Turning Graphic Design Into Goods That Sell

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Design Entrepreneur: Turning Graphic Design Into Goods That Sell > Graphic Design Books

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Planet Lets the Pictures Do the Talking in Gary Fisher Bicycles 2009 Catalog

Planet Lets the Pictures Do the Talking in Gary Fisher Bicycles' 2009 Catalog

In its seventh season working on Gary Fisher bicycles' catalog, Planet Propaganda presents a series of panoramic photo essays where a light-streaked bike glows as the hero of each short story.

Along with luminescent product shots, the 2009 Gary Fisher catalog shows the big, beautiful images of mountains and trees dwarfing blurred bikes on twisting paths; the peaceful, epic landscapes that capture the solitary rider amongst the curvature of the Earth; and the adrenaline-pumping, mid-air, action shots of bikes screaming down the trails.

Most anticipated of the 2009 product launches is the Roscoe -- engineered for tough, trail terrain and demanding, slow-speed handling.

Helping tell Roscoe's story, Planet graphically explodes the small details that set this bike's technology apart from its peers.

Each feature is visually pinpointed and each benefit clearly described.

Like the other bikes showcased in the 2009 catalog, Roscoe's story begins with an illuminated entrance.

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Planet Lets the Pictures Do the Talking in Gary Fisher Bicycles' 2009 Catalog

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Planet Propaganda > Advertising Design Companies

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ADC Young Guns 6 The Final 50

ADC Young Guns 6: The Final 50

The Art Directors Club, the premier organization for integrated media and the first global creative collective of its kind with membership in advertising, design and visual communications, has announced the 50 young professionals who have claimed the ADC Young Guns 6 title.

Ranging in age from 23 to 30 years, this year's new ADC Young Guns class represents a diverse generation of creative talent in visual media and design.

Selected out of hundreds of entries from 46 countries, these ADC Young Guns 6 winners stand out as an impressive international roster of young talent, which backgrounds including graphic design, art direction, motion design, photography and illustration.

In their careers, some focus on a single discipline, while others combine several; nearly half of these young professionals are self-employed, either as freelancers or under a studio of their own founding.

With nearly double the number of entries from the previous ADC Young Guns competition in 2006, this year's judging process took place over the course of five weeks, with each of the 19 judges individually scoring every entry through three elimination rounds.

Based on average scores, the competition field was gradually filtered down to its top 50.

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ADC > Communications Design Organizations

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ABIs Sustainability Driver Leverages Green Actions to Build Business

ABI's Sustainability Driver Leverages Green Actions to Build Business

ABI announced Sustainability Driver, a new program that helps B2B companies effectively communicate sustainable initiatives and realize positive business results from green practices.

Sustainability Driver consists of a strategic four-stage discovery and communication process: 1) Assessment Workshop, 2) Competitive Landscape Overview, 3) Analysis and Results Presentation, and 4) Integrated Sustainability Driver Communications Plan.

The strategic process will enable BtoB companies to effectively frame and communicate sustainability initiatives such as lean manufacturing and operations, sustainable materials, reduced shipping costs, and improved energy savings to high-level decision makers.

Sustainability Driver will help identify and position sustainability benefits and create strategic messaging platforms to help businesses fuel relationships with key customers and prospects.

In addition, the focused Sustainability DriverTM communications plan will discover opportunities and drive sales.

"In BtoB we have always focused on the need to focus on business benefits and sustainability is no different," commented Alan B. Isacson, president, ABI.

"Right now we are working with companies to identify and communicate the business value generated by their sustainability practices so that they can discover opportunities and grow market share."

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