|
|
The Graphic Design team at Baxa Corporation was awarded two 2005 American Inhouse Design Awards from Graphic Design USA - a national magazine for design professionals - for their humorous and creative work on a three-part direct mail campaign for the company's Rapid-Fill Automated Syringe Filler (ASF).
The team also won an award for Baxa Corporation's 30th Anniversary product catalog, which featured extensive reference materials and special direct mail offers. The annual awards recognize the outstanding work of in-house designers.
The direct mail campaign, entitled "Missing Essentials," featured three separate postcards, each with something missing - a coffee machine with no coffee pot; an empty toilet paper roll and a pharmacy laminar airflow hood without the Rapid-Fill ASF.
The final mailer included magnets of the previous missing essentials, so that they could be added back to "complete" the pharmacy, the message indicating that no pharmacy can be without these critical items.
The direct mail pieces were mailed to more than 9,000 pharmacists in hospitals across the United States.
"The team has such creative energy and intuitive understanding of what Baxa is and what we stand for as a company", notes Greg Baldwin, Company Chairman and CEO.
"I did not need an award to know this, but it's a good time to recogn
more
Baxa Corporation Honored with Two American Inhouse Design Awards
added by
Levent OZLER
|
|
|
|
One hundred companies from around the world are winners in the first annual ReBrand 100 Awards announced today.
Organizations representing 11 countries and 45 industries entered the first annual awards program which was juried by an international panel of 10 industry experts.
"An effective rebrand goes a long way in reaffirming the loyalty of existing customers while helping to attract new ones," said Robert Matza, Creative Director at Landor and ReBrand 100 juror.
Unique among awards, ReBrand 100 analyzes the before and after state of the rebrand and assesses its impact on strategic business goals and target markets.
ReBrand 100 recognizes organizations and their branding partners that have successfully enabled a brand to re-emerge with a unique presence, a riveting promise and a fresh approach.
A rebrand is the repositioning, revitalizing, restructuring or redesign of some or all of an existing brand's assets to address strategic business goals.
Award winners are featured in an online gallery and will be published in the ReBrand 100 Annual, available in June.
Winners in the Best-of-Awards category will be recognized at a dinner preceding The Center for Design & Business: Success by Design 2005 Conference on May 4 at the Rhode Island School of Design Museum in Providence, R.I.
more
2005 ReBrand 100 Award Winners Rejuvenate Brands
added by
Levent OZLER
|
|
|
|
At Hemingway's, a specialty store in southwest Columbia, there are dozens of wine racks and more bottles of wine than any customer could count.
With so many varieties, choosing is often a matter of visual appeal, says Dawn Vaughn, owner of Hemingway's. Vaughn says that customers often base their selection solely on the label's appearance.
"They'll purchase a wine without knowing what it tastes like," Vaughn says.
Writer and wine consultant Doug Frost is one of three people in the world to hold both the titles of master sommelier and master of wine. He says that wine labels need to be more than the successful combination of art and vintage.
"First, a wine label has to attract attention," Frost says. "Second, it needs to inform. It needs to tell potential customers what to expect from the wine."
The pairing of a creative label and a unique wine is the idea behind a recently released series of wines from winery Les Bourgeois. The winery recently uncorked the new Collector's Series, three new wines featuring winning artwork from their annual label design competition. Les Bourgeois has released a new Collector's Series every year since the contest began in 1998.
The Collector's Series is considered the highest-end wine produced at Les Bourgeois, and it is the only wine for which the labels change significantly.
more
columbi... (1,938)
added by
Levent OZLER
|
|
|
|
We are looking for your interpretation of Postindustrial Design: "What does a Postindustrial Designer do?"
The task is to express your thoughts and ideas on this subject on a postcard. Three works will be awarded. The first prize will be printed on a postcard and distributed throughout Switzerland.
Use the tool or technique that suits you best: e.g. text, pictures, sketches, illustrations and graphics... There are no boundaries!
Feel free to have a look at the entries of other participants. As they can download your work, you can download theirs. It is allowed to use ideas from other entries.
Competition
May 16 - June 12, 2005
The jury and user rating
June 13 - June 19, 2005
more
Postindustrial Design Competition : What does a Postindustrial Designer do? (3625)
added by
Levent OZLER
|
|
|
|
Fijit and moving image specialists Square Zero have been working together on the titles and visual identity for the forthcoming feature film 'Moussaka & Chips' from Empire Productions, starring Academy Award Nominee and Golden Globe Winner Ron Moody, Academy Award Nominee Jack Wild and 'Snatch' Star and former Eastender Mike Reid.
Written and directed by Danny Patrick, the adventure comedy will debut at the 2005 Toronto Sundance Film Festival, featuring the title sequence, designed, illustrated and branded by Fijit with animation and production by Square Zero.
more
www.fij... (521)
added by
Fijit Ltd
|
|
|
