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Purepartner by Design is currently undertaking an innovative effort to develop proprietary intellectual properties for the City of New York with the premiere program the rebranding of the Taxi and Limousine Commission.
The new visual branding program will strive to improve the consumer experience, make the 12,000+ NYC taxis more attractive, iconic and consistent in their appearance, and provide a new set of revenue generating trademarks and copyrights for the City.
The Taxi and Limousine Commission will introduce a new Medallion in June 2005, which will establish the foundation for the new system of marks that will extend through all official designations on the vehicle.
"This new system of marks and graphics will provide a compelling, authentic and integrated design platform to reinforce the designation of officially licensed taxis of the City of New York while building equity into the TLC brand," said Ron Caaruso, partner in Purepartner by design.
The program begins with the redesign of all exterior communications and will later extend to re-designing all interior communications.
With the development of such a system of marks and mandatory compliance with the new graphic standards, TLC will begin to build equity into their identity and create the foundation for a revenue-generating merchandise program.
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Purepartner Brands the New York City Taxi and Limousine Commission
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Road Trip, USA takes you on a journey with a difference, a tour de force of America Inc, from farming to freight, ghost towns to growing towns and valleys to Vegas.
Containing 1012 brand new images Road Trip, USA rides thousands of miles of highways and byways, crosses multiple state lines, America's heartlands, the Windy City and finally comes to rest in the Big Apple.
image100 photographers spent 14 weeks on a mammoth journey shooting this series of US centric images, a big job from a big company.
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Road Trip USA: image100's Latest Big Release
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The fifth issue of Destructed.Info pdf Design mag is online and available for download.
23 international artists show on 123 pages their interpretation of the give ien topic "Guess what happens next".
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design directory
Destructed > Urban Design Ezines
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Today Peachpit announced its lineup of books designed to guide readers through Adobe Creative Suite 2 (CS2), Adobe's software package which contains all-new versions of Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe GoLive, plus the recently released Adobe Acrobat 7.0 Professional.
Peachpit is offering books on all of the new applications for all levels of users. Its first title, The Photoshop CS2 Book for Digital Photographers, by #1 Photoshop author Scott Kelby, will ship in early May 2005, on the very same day as Adobe's Photoshop CS2 software.
In The Photoshop CS2 Book for Digital Photographers, leading author Scott Kelby shows readers the step-by-step techniques used by today's cutting-edge digital photographers, explaining exactly which settings to use, when to use them, and why.
The book shows readers how to unlock all the new and enhanced features in Photoshop CS2, such as Adobe Bridge, the upgraded file browser providing multi-view file browsing and smooth cross-product integration.
Aspiring digital photographers will also benefit from Kelby's tips on sharpening, digital body-sculpting, how to take advantage of the new Camera Raw features, how to color-correct any photo without breaking a sweat, and other helpful hints.
In conjunction with this announcement, Scott Kelby will be speaking about
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Peachpit Announces Lineup of Adobe Creative Suite 2 Books
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While you were sleeping, the "Do Not Disturb" sign turned into a clever, artful symbol of slumber.
A decade ago, most hotels viewed the dutiful door hanger like the shower cap -- an unsophisticated tool. Now, they're using the signs to brand themselves, express their personalities and appeal to image-conscious guests.
"Fuhgettaboudit," exclaims the slender black sign at Le Parker Meridien, a New York hotel with a New York attitude. "Composing a classic: Quiet please," intones the brightly colored hanger at Hotel Allegro, a music-themed hotel in Chicago's theater district. The tomato-red sign at Chicago's Hotel 71 takes brevity to an extreme: "No."
"Within the last five to 10 years, hotels have started stepping out to create something different that's going to attract people and keep them coming back," says Leon Banowetz, of Banowetz & Co. in Dallas. The advertising and graphic design firm created the chic, minimalist black "ZZZZZZZ (Catching some Zs)" sign that dangles from doors at Dallas' stylish Hotel Za Za.
In some hotels, three-dimensional objects petition for privacy in lieu of signs. Guests at Kinnaird Estate in Perthshire, Scotland, for example, place a teddy bear outside their door; the pecan-colored bear wears a blue knit sweater with a "Do Not Disturb" button. At the Lodge at Torrey Pines in La Jolla, Cal
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