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"I'm like the little engine that could," says graphic designer Brett Davidson, who kept trying until he reached the top of his personal peak: the Academy Awards. His poster design for the 77th annual show bested dozens of other entries from highfalutin artists and agencies, bringing his work worldwide attention - and finally putting to rest his concern that he couldn't compete against the many submissions from famous designers.
Davidson is an employee at the Academy of Motion Picture Arts and Sciences (AMPAS), which runs the Oscars. "I've been working here for ten years and hoping they would notice my designs," explains Davidson. This year, his perseverance paid off. His winning design for the Oscar poster is appearing in multiple forms, on venues ranging from websites to taxicabs, as part of a broad campaign to promote the show. It's sweet success indeed, considering his lifelong passion for all things Oscar.
"Since I was a kid I've been obsessed with the Oscars," says Davidson. "Recently I was visiting my parents and in their garage I found all these videos I made. I'd been taping the Oscars for years and designing my own handmade covers for the cassettes. There was a whole box of them! I didn't even remember that I'd done that." Today, the home-crafted collection seem
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Top marketers and designers will convene at the Brand Identity & Package Design conference, April 18 - 20, 2005 at The Plaza in New York City. This annual gathering unites brand strategists, design gurus and packaging experts to share cutting-edge ideas that demonstrate growth and bottom-line impact through innovative brand strategy and design. The theme of the 2005 event is FUSE: The synergy of strategy, design and brand performance.
Headline speakers at the event include design gurus Bruce Mau, Chairman & Creative Director, Bruce Mau Design; John Maeda, Allen Professor of Media Arts & Sciences, MIT Media Laboratory; Clement Mok, Designer and "Instigator of Things"; author Virginia Postrel; anthropologist Grant McCracken; and brand leaders Jay Gouliard, Vice President, Packaging Research & Development, General Mills; Mary Ann Pesce, President, Personal Care Group, The Gillette Company; Jeffrey Keyton, Senior Vice President, Off-Air Creative & On-Air Design, MTV.
The impressive roster of speakers, including the large contingency of corporate practitioners, is what separates this event from other conferences. Insights will be shared by brand and design leaders from Dell, Dow Corning Corporation, Procter & Gamble, Philips, Colgate-Palmolive, Coors Brewing Company, National Basketball Association, SC Johnson, Texas Instrume
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Brand Identity and Package Design Conference (2843)
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Chase Design Group today announced a new member on the creative team: design manager Dale Chinn. Chinn's responsibilities include production design and management, project planning, quality control and co-managing the design staff.
Prior to joining Chase Design Group, Chinn's positions included Art Director for the data warehousing business unit of 101communications, LLC; Marketing Design Manager for business development at the international corporate law firm Gibson, Dunn & Crutcher LLP; and Art Director for Ziff/Davis Seybold Seminars. Chinn earned his Bachelor of Science degree in Graphic Communications at California Polytechnic State University, San Luis Obispo. Upon graduation, Chinn began writing code for Computer Publishing Systems, contributing to the predecessors of today's desktop publishing systems. Chinn also has extensive background in Chinese martial arts, with a specialization in Tai Chi.
"What attracted me to Chase Design Group was simply Margo Chase," stated Dale Chinn. "I've admired and been inspired by her work throughout my design career. In addition, the opportunity to work on a wide variety of high profile projects is exciting. I am delighted to be using my skills here as the agency continues to grow."
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Dale Chinn Joins Chase Design Group
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Step inside design magazine, part of the global media company Dynamic Graphics Group, announced this year's Stretch Design Conference will take place May 5-7, 2005, in Austin, Texas -- live music capital of the world. Designed to offer attendees new ways of thinking about graphic design, the conference mixes vision and everyday life -- the heart of what designers do on a daily basis. The conference combines inspiring presentations from leaders in their respective fields with intimate hands-on workshops -- offering attendees an opportunity to interact with industry experts.
"The Stretch Design Conference is just like summer camp -- only for creative professionals," said Emily Potts, Editor, STEP inside design magazine. "Attendees will get inspired by the experts on the main stage, learn things they can take back to the office and put into practice, and make some new friends. They even get a care package from the industry at check-in!"
The two-day conference will include presentations by luminaries in the design field including Bill Grant, Grant Design Collaborative; Alex McDowell, movie set designer; Moira Cullen, Hallmark Cards; Stefan Bucher, 344 design llc; Tom Birk, Crispin Porter + Bogusky; The Team at StoneYamashita Partners; Laura Bauer, Anvil Paperie; Clive Piercy, Ph.D; Kim Baer, KBDA; Michael Lejeune, Metro Los A
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New York design firm Pecos Design and its founder Mark Greene are recognized in a new book on creative food packaging for contributions to innovative, successful and seductive design.
The book, entitled "Eat Me" by Ben Hargreaves (RotoVision Press) is billed as 'A must-consume for designers working within the field of food packaging as well as those from the wider field with a hunger for visual stimulation.' "Eat Me" features insights from professionals working within food packaging graphics design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups-including Pecos Design-working in the field as case studies.
"As a boutique design shop, it's wonderful to have your work recognized on an international stage and compared with much larger firms," says Pecos' founder Mark Greene. "We produce work at a fraction of the cost, yet this shows our work to be highly competitive. That's good design and good business by any standard."
The book "Eat Me" includes two food product launches for which Greene and Pecos Design provided the package design. Later this year, Greene's work is again slated for publication in Brainstorming Books: Food Design, published by Linea Editorial of Barcelona, Spain.
"I've always looked at package design as the billbo
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Eat Me: Successful And Seductive Package Design
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