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To be eligible for the YoungGuns Advertising Award, at least one person expecting to claim & be acknowledged for the award must have been born after 19 November, 1973.
All entries must have been created, produced, aired or broadcast for the first time between September 1, 2003 & September 30, 2004.
The YoungGun of the Year (or YoungGuns if a team) will receive a trophy as well as US$5,000 to help them get ahead.
There are 3 categories that are not judged as part of the award, but on their individual criteria. The winners will be awarded a certificate.
Bottom Drawer For all those good ideas that the client rejected
Abstract Ads A non-serious category for all those ideas that would make David Lynch proud
Pure Comedy Not necessarily award winning, but very funny
Good luck!
The YoungGuns Student Award was the first international student award to offer a 3 month job placement to the winner.
YoungGuns understands that as a student the best opportunity to start a career is the real opportunity of getting industry experience in one of the worlds best creative agency networks.
Therefore, YoungGuns is delighted that the 2004 YoungGuns Advertising Student Award is sponsored by Leo Burnett Worldwide with a 3 month paid job placement at mutually agreed office as the prize.
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Oozing its way around the Baroque fabric of Graz, the new Kunsthaus, an exhibition venue designed by Spacelab (Bartlett professors Peter Cook and Colin Fournier), is more than just a fashionably biomorphic blob. In a modern manifestation of Cook's and Fournier's explorations of technology, communications and architecture that began with the Archigram group in the 1960s, the building can also be a light show, cinema screen, advertising hoarding and public notice board.
The initial idea was to wrap the building in an 'intelligent skin' that would pulsate with changing colour, light and images, like a chameleon, hinting at the multi-disciplinary activities within. In practice, the cost of LED (light emitting diode) technology proved prohibitive, so a more modest solution was adopted, which, as it turns out, is equally informed by a spirit of pioneering ingenuity.
The external skin is made up of a 20mm thick layer of blue acrylic panels supported by stain-less steel clamps which hold the panels clear of a waterproof membrane behind. On the main east façade, 930 circular 40W fluorescent light fittings (more commonly used as 'kitchen lamps') are mounted in the gap between the two layers. Each doughnut-shaped lamp effectively acts as a pixel, individually activated by a central computer. As well as being switched on and off, lamp intensity can be varied, from zero to 100 per c
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'I love Head & Shoulders. I won't buy or use anything else. It's a Lovemark of mine.' By his own admission, the man who wrote this touching tribute to dandruff shampoo has very little hair. He believes, like the Beatles, that 'All You Need is Love'. He also wants us to know that he has homes in New York, St. Tropez and Auckland. His name is Kevin Roberts and he is CEO Worldwide of Saatchi & Saatchi.
It's no secret that branding has become a bore. Once seen as the answer to everything, then attacked by No Logo activists as a modern malaise, the notion of the brand is now merely commonplace. If you are in marketing and communications, claiming to offer unique branding solutions is no longer much of a selling point. Saatchi & Saatchi's answer is the 'Lovemark' - nothing less, they claim, than 'the future beyond brands'. Of course, the Lovemark too is actually a brand, but it's a brand that supposedly transcends ordinary brands, a brand able to inspire 'loyalty beyond reason', a brand that creates an intimate emotional connection that its consumers just can't live without.
Now Roberts has written a book in which he expounds this not very hard to grasp idea at wearying length. Lovemarks (powerHouse books) is by turns wince-makingly sentimental, infuriatingly self-satisfied and intolerably patronising. Its design suggests that it might be aimed at six-year-olds. Almost every p
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'It's to do with keeping things simple and having the confidence to present an idea where everything can be understood. You don't have to be in the know to unravel it.'
Paul Neale (b1966) and Andy Stevens (b1966) met on the MA graphic design course at the Royal College of Art in 1988. Neale had studied art and design at school and did foundation studies at Leicester Poly before doing a degree in design at Central School of Art and Design and St Martin's (now Central St Martins). Stevens did a degree in graphic design at Leeds Poly. They formed GTF (Graphic Thought Facility) with fellow postgraduate Nigel Robinson on leaving the RCA. When they left the College in 1990 the British design industry was gripped by a severe recession. Since there were no jobs on offer, they funded their activities with the aid of the government's Enterprise Allowance scheme, some part-time teaching and a bizarre and unexpected gameshow prize (a by-product of a job for Lynne Franks PR), which helped pay for their first computer in 1991.
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The Memphis Grizzlies jumped through two years of hoops to get a new look.
In a journey that started in Vancouver, took a detour to Hattiesburg, Miss., traveled to New York and finally settled in Memphis, the Grizzlies' quest for a new logo and redesigned uniforms required two years of design work, legal wrangling and NBA approval procedures.
Teams own their logos, but the NBA serves as a national licensing agent for the teams. The league will also step in to make sure the logos aren't indecent and have not been trademarked by anyone else in the world. Chris Arena, senior director of apparel for NBA Entertainment, says the process uses every minute of the two years it takes.
In fact, the Grizzlies' new logo and uniform design has been approved and under closely guarded wraps since 2003.
Mike Golub, vice president of business operations for the Grizzlies, says the process for changing the design started in Vancouver before the team relocated to Memphis. The Grizzlies learned that fans liked the mascot name but weren't sold on the logo and uniforms. So the quest began to make a change.
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