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Environmental Packaging Fund Launched

Environmental Packaging Fund Launched

Environment Minister Elliot Morley launched an £8 million fund to stimulate innovative packaging design this week.

The Waste Minimisation Innovation Fund aims to significantly reduce the amount of post-consumer household food and packaging waste. Research undertaken by WRAP, which manages the fund, shows that over 40% of all household waste that ends up in landfill originates from purchases from supermarkets and convenience stores.

The new fund aims to reduce this by 310,000 tonnes - the equivalent of the total amount of household waste collected in Birmingham annually - by March 2006. WRAP is working with major retail partners and their supply chains to deliver this change.

"Many consumers are becoming aware of how much rubbish they are generating. They are recycling more and more, but there is relatively little they can do to control how the goods they buy are presented and packaged," said Jennie Price, Chief Executive of WRAP. "Supermarkets and their supply chains have a major influence on what ends up in the household dustbin, and WRAP is looking forward to working with them to develop innovative products and packaging to reduce waste."

These projects are also designed to help retailers reduce their production, storage and transportation costs.

David Reid, Non-Executive Chairman of Tesco and Vice Preside

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New Electrolux Print Campaign Sparks Emotional Connection with Target

New Electrolux Print Campaign Sparks Emotional Connection with Target

In a world of kitchen appliance advertising resplendent with photos of designer - perfect kitchens, Electrolux, the premium European appliance maker for more than 70 years, today debuted a new print campaign that will launch its Electrolux ICON appliance line in the U.S. - without ever showing the kitchen. Rather, the campaign, created by Lowe New York, seeks to move beyond the hardware to tap into the emotional connection people have with their homes.

The new advertising also heralds the introduction of Electrolux, known for quality, innovation and thoughtful design, as a total home brand in North America. The company, headquartered in Europe, is best known here for its floorcare products, particularly vacuum cleaners that have remained the gold standard in the category since 1912. This year Electrolux is introducing a family of premium appliances to the North American marketplace, starting, according to Keith McLoughlin, president and CEO for Electrolux Home Products North America, at the "heart of the home" with the kitchen.

The Heart of the Home ... from the Heart of the Consumer

The first wave of the new campaign draws readers into the heart of the home, depicting in words and evocative images how it touches the heart of the consumer. Rather than follow the traditional rules of advertising kitchen appliances, Ele

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Artist Hirst Designs Band Aid CD

Artist Hirst Designs Band Aid CD

Controversial modern artist Damien Hirst is to design the CD sleeve for the new Band Aid single.

Do They Know It's Christmas? is being re-recorded by current stars including Robbie Williams, Dido and Chris Martin.

The original 1984 song sold 3.5 million copies in the UK for charity. The new version will be released on 29 November, 15 days after being recorded.

But Oasis star Noel Gallagher and Blur's Damon Albarn are definitely not taking part, a spokesman said.

They had been among those previously confirmed by the project's organiser, former Ultravox singer Midge Ure.

A spokesman for Gallagher said he would be out of the country when the single is recorded on 14 November.

But other artists to get on board include Sugababes and Morcheeba's Skye Edwards, with Supergrass' Danny Goffey on drums.

The Darkness' Justin Hawkins, Travis singer Fran Healey and R&B singers Beverley Knight and Jamelia have also been confirmed.

They were still waiting to hear back from Keane and Snow Patrol among others, a Band Aid spokesman said.

Duran Duran, U2, Sting and George Michael were among the big names to lend their voices to the first Band Aid single, which was conceived by Bob Geldof after seeing news of famine in Ethiopia.

Pop artist Sir Peter Blake, who created the iconic cover image for The Beatles' Se

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Nikki Villagomez Good Design is Inspired Design

Nikki Villagomez: Good Design is Inspired Design

For Nikki Villagomez, good design is inspired design.

And the best way to find inspiration is by meeting fellow designers.

To that end, she started the South Carolina chapter of the American Institute of Graphic Arts. Her goal is to create a network of designers across the state and to promote graphic design in the business community.

Villagomez, 27, whose maiden name was Rasheed, grew up in Greenville. She left South Carolina when Louisiana State University offered her a tennis scholarship. There, Villagomez fell for two things — graphic design and a guy on the men’s tennis team.

After graduating in 2000, the two tennis players married and moved to New York City. Villagomez landed a job as a graphic designer for Women’s Wear Daily, and her husband, Eduardo Villagomez, earned a master’s degree in architecture from Columbia University.

But after 3½ years in the big city, the couple had had enough.

“We wanted to live closer to family, have land, a car and space,” she said.

After settling in Columbia, Villagomez started a graphic design business. She converted a closet in her house into a minioffice, where she works on her Macintosh computer. Brightly colored examples of her work and other inspired designs are tacked all over the walls.

Working alone, however, deprived Villagomez of fellowship with other de

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New Life for a Fabled Magazine

New Life for a Fabled Magazine

In an era before the Internet, cable television and the near-instantaneous transmission of news, LIFE brought the world into America's living room like nothing else. Every week for 36 years, the photographers of the iconic magazine were America's eyes on the world.

When the fabled picture magazine ended its run as a general circulation weekly in 1972, it was thought to be the end of an era. However, the LIFE imprint has proved to have more lives than a cat with an attitude.

The latest examples: Some 1,000 original prints from the magazine's archives were recently given to the International Center of Photography. The ICP is celebrating the addition to its collection with "Looking at LIFE," an exhibit that presents a cross section of the images that earned the magazine its reputation. An accompanying book, "The Great LIFE Photographers" (Bulfinch Press/$50) is a dictionary-sized volume that showcases the magazine's great shooters. And finally, the magazine made its welcome return as a weekly newspaper supplement, published -- as it was originally -- each Friday.

The new magazine is considerably thinner than the original or even the various permutations that followed, but it has a decidedly retro look on its cover with a graphic design that recalls LIFE in the 1950s. The topics explored inside also have a classic LIFE ap

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