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Fury's firm, Clarity Coverdale Fury, owns Parachute Design, which works on Clarity accounts and also has its own client list. Fury and Marcia Miller, Parachute's vice president and director of brand development, are looking for opportunities to get the design firm involved in what they call "brand theater."
They're wrapping up one effort today: an anti-smoking display at the State Fair. Research showed that anglers are twice as likely to smoke as those who don't fish.
So Parachute installed a pontoon boat at the fair from which counselors pass out literature while a "Billy Bass" chorus of singing fish belts out an antismoking tune.
"No doubt, it's working," said Richard Bonk, a smoking-cessation counselor with the Minnesota Partnership for Action Against Tobacco. "We're getting good exposure."
Brand theater may simply be event marketing by a different name, but Fury and Miller argue that they have a distinctive approach. They point to some recent work on behalf of a couple of projects for Barry Berg and John Wanninger, two Coldwell Banker Burnet agents who specialize in multiunit housing developments.
"Real estate marketing has never been an area that's high-design," Miller said. "But the loft market is getting very cluttered. It's important to differentiate yourself."
Parachute planned and produced the kickof
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In a ringing endorsement for Singaporean talent, atomz i! pte ltd, a Singaporean branding and creative consulting agency, has won international awards and listings for the third time from United States-based Creativity Annual Publications (CAP).
Mr David E Carter, founder-publisher of the CAP, said atomz has been submitting some of the "most innovative, cutting-edge designs and solutions for corporations that the judges have seen.
It is certainly an exemplary agency and one that makes us notice Singapore".
Each year, CAP receives more than 7,500 entries from more than 40 countries. Only 15 per cent of these are selected for publication and recognition.
This is the third successive year that atomz has won awards and listings with CAP, bringing its trophy tally to 13.
Describing the standards as "extremely stringent", Ms Lily Chia, founding partner and creative director of atomz, said: "When you consider our admission among the many thousands from all over the world, it is simply wonderful to be selected."
This year, the agency won awards for three signature projects. The first of these was the International Monetary Fund/World Bank Board of Governors Meeting 2006 to be held in Singapore, for which atomz designed the event and trademark logo.
The second award was for the ACRA - the Accounting and Corpora
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Adwire, an LA based web development and design firm, today unveiled a new brand identity for renowned PR firm LCO - Levine Communications Office. Levine Communications Office requested that Adwire conduct a re-branding exercise to modernize and revamp the firm’s existing identity and website. Adwire’s design has energized the company, incorporating a sleek, modern style while still conveying the firm’s classic tradition.
Los Angeles, CA (PRWEB) September 5, 2004 -- Adwire, an LA based web development and design firm, today unveiled a new brand identity for renowned PR firm LCO - Levine Communications Office. Levine Communications Office requested that Adwire conduct a re-branding exercise to modernize and revamp the firm’s existing identity and website. Adwire’s design has energized the company, incorporating a sleek, modern style while still conveying the firm’s classic tradition.
Adwire has emerged as a leader in the field of interactive and graphic design over the past eight years. They have produced designs and graphics for clients such as Paramount Pictures, Sparkletts Water, Warner Bros, Union Bank of California, Electronic Arts and PBS. Adwire’s skill, coupled with the great relationship they have with LCO, made them the obvious choice for the re-branding initiative.
“Adwire did a phenomenal job of turning our
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They say twins have lots in common and share almost everything. Well, bubbly sisters Rachel and Rebecca Chew never dreamt that one day, they would be sharing the same sense of achievement and success that comes with finishing top of their class. Both were sole recipients of a first class honours degree from KBU International College's pioneering batch of graphic design students.
The 21-year-old girls completed their 3+0 BA (Hons) in graphic design from Nottingham Trent University, United Kingdom, and took part in Sequence 2004, a graphic design and interior architecture design showcase which marked the culmination of their three-year degree programme.
Rachel's project, aptly named Sun-kissed, centred on a girl's relationship with the sun while Rebecca produced a book called Unbanana which takes a humorous look at the quirkiness of being Chinese in today's world.
And while the sisters have very different styles, older twin Rachel admitted that they give each other a great deal of emotional support. Being a twin also has its share of perks.
"Being in the same programme, we were able to brainstorm and bounce ideas off each other as well as give constructive criticism," said Rachel, who hopes to enter the advertising field in the near future.
The twins insist there is no rivalry between them.
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It may be less insistent than cicadas, but wallpaper is definitely getting buzz. Especially since May, when a clutch of talented young designers and entrepreneurial types with audacious ideas and catchy company names unveiled their offerings at New York's International Contemporary Furniture Fair (ICFF), the country's premier venue for cutting-edge furnishings.
Though several had shown their stuff at the furniture fair before, wallpaper as an avant-garde design medium seemed to reach critical mass this spring.
"There was a real sense of excitement, a younger generation treating it in a completely different way than the staid, conventional patterns we've seen for so long," says Arlene Hirst, a senior editor at Metropolitan Home. "It was witty and it was fun."
Full of color, offbeat materials and droll, super-scale graphics and design motifs, the new patterns were less about putting something pretty on the wall and more about making a statement. Goodbye ditsy daisies. Hello jumbo punctuation marks, Doppler radar dots and seven-foot forks and spoons. Some designs recalled op and pop art of the '60s and '70s. Some had the kinetic intensity of Summer of Love acid trips.
Glossy decorating magazines took note and gave the new papers a ton of ink. Newsweek weighed in, declaring white walls and Zen-like minimalism so yes
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