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The preference for Coke versus Pepsi is not only a matter for the tongue to decide, Samuel McClure and his colleagues have found. Brain scans of people tasting the soft drinks reveal that knowing which drink they're tasting affects their preference and activates memory-related brain regions that recall cultural influences. Thus, say the researchers, they have shown neurologically how a culturally based brand image influences a behavioral choice.
These choices are affected by perception, wrote the researchers, because "there are visual images and marketing messages that have insinuated themselves into the nervous systems of humans that consume the drinks."
Even though scientists have long believed that such cultural messages affect taste perception, there had been no direct neural probes to test the effect, wrote the researchers. Findings about the effects of such cultural information on the brain have important medical implications, they wrote.
"There is literally a growing crisis in obesity, type II diabetes, and all their sequelae that result directly from or are exacerbated by overconsumption of calories. It is now strongly suspected that one major culprit is sugared colas," they wrote.
Besides the health implications of studying soft drink preference, the researchers decided to use Coke and Pepsi because-- e
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Logo Design Works with its registered office in the US has been offering logo design, stationery design, website templates and other branding solutions for the past 5 years. With numerous clients in the US and around the world Logo Design Works has gained recognition as one of the few dependable online logo design firms.
"Our logo designs have always been appreciated by our clients, both in the US and from around the world.", says Jeff Marsh, an account manager and senior designer with Logo Design Works. "We have had several clients from the UK in the past and feel now is a good time to actually have a physical presence in the market. We are also looking to employ freelance graphic designers".
Of the more prominent clients from the UK are UrbaRhythmic Music, KE Enterprises, Wireless Technology LTD and more. "When our packages are converted into pounds, it is a steal for the UK clients. They get fantastic quality and service for an affordable price.", says Jeff.
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Wolfgang Weingart, one of the world's leading figures in the area of graphic design, will visit the Western Michigan University campus and give a free public lecture about his work at 7 p.m. Thursday, Oct. 21, in Room 2304 of Sangren Hall.
Weingart has taught typography at the Basel School of Design in Switzerland since 1968. He has lectured and taught extensively in Europe, North and South America, Asia, Australia and New Zealand. His experimental work in typography has influenced the course of design history in the latter decades of the 20th century.
Weingart's visit is sponsored by the WMU Visiting Scholars and Artists Program and by the Graphic Design Program and WMU School of Art. For more information, contact Tricia Hennessy or Dave Marlatt in the Design Center at (269) 387-3435
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Progressive Color Media LLC, a new company powered by Flint Ink to provide a full range of workflow color management solutions integrating hardware, software and services, announces its executive leadership team. Led by Diane Watt, former vice president of Flint Ink’s Emerging Business Segments group and new president of Progressive Color Media, the team includes Daniel Goodenow, director of sales and services, Fay Sommers, director of product development, Tony Ricketts, senior field service specialist, and Albert Johnson, senior sales specialist.
"The Progressive Color Media team has extensive knowledge and experience from pre-press to pressroom,” says Watt. “Coupled with Flint Ink's resources, our management team is committed to helping companies achieve efficient color managed workflows that will give them a sustainable competitive advantage in the marketplace."
Founded in 1920, Flint Ink is the largest privately owned printing ink manufacturer in the world. The company offers a comprehensive range of flexographic, sheetfed, web offset, gravure, UV/EB curable, and digital and specialty printing materials and equipment. Headquartered in Ann Arbor, MI, the corporation is organized into nine segments: North America, Latin
America, Asia, India/Pacific, Flint-Schmidt (Europe), Jetrion LLC (digital inks, equipment and integ
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Monigle Associates, the largest independent brand and design consultancy in the country, has been selected once again as winner of several American Graphic Design Awards. Now in its 25th year, the American Graphic Design Awards, sponsored by Graphic Design:usa, is among the most prestigious and competitive awards contests in the industry, as only twelve percent of entries received honors this year.
A nationwide panel of eight judges selected five of Monigle's logo designs for awards in communication and graphic design excellence. The American Hospital Association, First Mainstreet Financial, Winterthur Museum Night of Enchanted Lights, Floyd Medical Center, and Three Rivers Health were among the winners.
"It's an honor to be recognized for excellence in design," said Rick Jacobs, Principal, Monigle Associates. "Creativity is the core of our business and it's truly at the heart of everything we do."
"We're thrilled for the recognition this brings to our designers, who are an incredibly talented and hard-working group," added Mike Herburger, Senior Associate, Monigle Associates.
This is the third consecutive year that Monigle has been honored in the American Graphic Design Awards.
The 2004 American Graphic Design Award winners will be included in Graphic Design:usa's Awards Annual, which will be available in Decemb
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