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Luxury, tradition and invention converge behind the windows at Maison Hermès in Tokyo, courtesy of an array of guest designers.
The alluring window displays of luxury-goods retailer Maison Hermès are a feast for the eyes. They can be enjoyed by both passers-by and the happy few who can actually afford to shop in such places. Window displays mirror our increasingly materialistic world in much the same way as advertisements do. And like ads, the presentations that line our streets are an important point of contact with potential customers. Considerable creativity is put into publicizing seasonal collections, especially at the top end of the retail market. Luxury retailers, in particular, have raised the window display to something of an art form. They give as much attention to their street presence as to any other vehicle of publicity.
Maison Hermès understands that the shop window is more than a platform for showcasing the latest bag or belt. The window forms an interface between fashion house and public. It communicates what the brand represents. Leila Menchari has been the sole creator of window displays at the Hermès store in Paris since 1977.
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bengisu
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TRASH is an ecological design project.
The aim in this first stage is to mount a gallery of images composed by printed objects gathered in each of your cities picked from the floor. Such as bus ticket, leaflets, packages of candies, cinema tickets, etc. Any thing that is printed. The idea is to be able to visualize the differences or similarities among the cities in which you live.
To generate conscience of the world in which we live, through an active participation of hundreds of individuals around the world. That when they Freely participate in an design project, are going to be improving their environment.
The society in which we live, is characterized for rejecting her residues. TRASH is the response to this situation, rescuing for a new usage the graphics in disuse. The designer's action is redefining the whole world in which we live. Due to the fact that generally it is carried out in disposable supports, of wich there is no back up. If we manage to create conscience that it is feasible to recycle disposable design, probably we will be able to create conscience of what we do with the rest of the things.
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Gonzalo Raineri
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Grant Johnson, President and COO of Swiss Medica, is pleased to announce the debut of the O24 Pain Relief product packaging design at the June 21st - 24th NACDS Marketplace (National Association of Chain Drug Stores) in San Diego, California. This is the world's largest trade show in the Chain Drug Store category.
Packaging for the O24 product presents an entirely new look for this patented all-natural pain relief formula. It is now offered in a one-ounce frosted glass bottle with a pump spray delivery. The Steve Agency of New York City re-designed the new appearance, tapping upon their award-winning creative expertise in advertising campaigns for many household brands. These include Budweiser, JP Morgan Chase and L'Oreal.
Grant Johnson said, "We are delighted to launch our newly designed package in time for the NACDS show. This combined with the appearance of former heavyweight boxing champ Larry Holmes at our booth will make O24 Essential Oil Pain Neutralizer a 'must see' product at the NACDS Marketplace. You can visit Swiss Medica at NACDS Marketplace booth number 914 this week in San Diego.
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Levent OZLER
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May 2004 Tom is very excited about a just-released book, Lovemarks: The Future Beyond Brands, by Kevin Roberts. Here's his quote that will give you an indication why:
"Trustmarks come after brands; Lovemarks come after Trustmarks. Think about how you make the most money. You make it when loyal users, heavy users, use your product all the time. So having a long-term Love affair is better than having a trusting relationship."
We recommend this book highly!
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cHoman
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Before the printing press, books were produced by scribes (at first, primarily based in monasteries, although by the 12th century there were many lay copiers serving the university market). The process of writing out an entire book by hand was as labor-intensive as it sounds (try it some time): so much so that a dozen volumes constituted a library, and a hundred books was an awe- inspiring collection.
This remained true until the invention of movable type, the perfection of which is attributed to Johannes Gutenberg (although the Chinese had it several centuries earlier, and a Dutch fellow named Coster may have had some crude form a decade earlier). Gutenberg, although a man of vision, did not personally profit from his invention. He worked for over a decade with borrowed capital, and his business was repossessed by his investors before the first mass-produced book was successfully printed - the Gutenberg Bible of 1454, printed in Mainz by Fust and Schoeffer.
Gutenberg's basic process remained unchanged for centuries. A punch made of steel, with a mirror image of the letter is struck into a piece of softer metal. Molten metal is poured into this, and you get type. The type is put into a matrix to form the page of text, inked, then pressed into paper.
Within several decades typesetting technology spread across Europe.
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bengisu
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