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Ravensbourne College of Design and Communication has awarded the first phase of a strategic branding and identity programme to Lloyd Northover, the brand strategy and experience design consultancy, to prepare for its relocation to a new £50 million campus at Greenwich Peninsula.
Lloyd Northover has been appointed to conduct a brand audit and perception study amongst Ravensbourne stakeholders including students, alumni, current and past governors, as well as business partners.
The results will be used to evaluate the brand positioning of Ravensbourne, measure the effectiveness of its messaging communication compared to other colleges, as well as identify perceived strengths and weaknesses.
The findings - to be delivered in July - will form the basis of a brand strategy, to be developed and implemented during later stages of the project.
Jim Bodoh, Director of Strategy at Lord Northover said, "The way Ravensbourne is approaching this branding programme is far more thorough than any other college of its size that we have ever worked with.
They are doing it very strategically and in a way that serves as a role model to others."
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Lloyd Northover Wins Strategic Branding Project with Ravensbourne College of Design
design directory
Lloyd Northover > Logo and Branding Design Companies
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The Gravity Free: 2008 Multidisciplinary Design Innovation Conference, May 12-14, at the Museum of Science and Industry, Chicago, will feature 22 internationally known design icons and thought leaders.
Gravity Free is an intimate two-and-a-half day design salon that brings designers from multiple design disciplines together with the speakers - design leaders whose work represents significant innovation.
The 2008 conference, "The Year of Dangerous Minds" celebrates creative risk-taking, with an international roster of prominent designers and visionaries.
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Final Gravity Free Design Conference Speakers Announced
design directory
Gravity Free > Graphic Design Events
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Trend-watching, until recently, has largely been an exercise in watching connections form between direct associations.
Photoshop releases a new filter, and voila-an entire raft of logos take on that effect.
A particular illustration style is featured in a successful advertising campaign or movie, and in what seems like minutes, the flavor of that art starts to enhance corporate identities.
Periodically, something truly surprising and unexpected pops up.
This year, however, it seems as though there has been a change in the nature of trends themselves.
Instead of a hub-to-spoke relationship in which trends fan out from a central source, prevailing tendencies in logo design now seem to send out long underground runners that poke through the dirt in unrelated, unexpected places, anywhere in the world.
It's harder and harder to trace the rhizomatous spread of ideas anymore-which truly is a good thing.
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To capture the spirit of the popular Mexican holiday and ring-in sales for five beer brands, Multi Dimensional Resources has introduced the Cinco De Mayo Floor Display that showcases a broad portfolio of Mexican Beers from Heineken USA / Alcone Marketing.
Multi Dimensional Resources is a leading manufacturer and designer of marketing at retail displays, packaging and store fixtures.
The Cinco De Mayo Display has been nominated for a 2008 OMA (Outstanding Merchandising Award) from POPAI (Point of Purchase Advertising International).
The Cinco De Mayo Display was designed with bright, bold, eye-catching graphics to attract consumer attention from all directions, throughout the retail environment.
Adjustable "Arch" headers were created to allow the display to expand in width, for placement in larger aisles.
The display's Arches and Towers tie-in the stacked cases of beer around and inside the display, to offer a holiday fiesta mood and consistent look among all of the brands.
The towers are also available as stand-alone fixtures for additional retail opportunities and placements.
The display was designed and engineered as a corrugated structure designed for quick and easy assembly in the field.
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Multi Dimensional Resources Introduces Cinco De Mayo Display For Heineken USA/Alcone Marketing
design directory
Multi Dimensional Resources > Retail Design Companies
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An award-winning creative, Chris Chiu, Executive Creative Director of Leo Burnett Singapore will be chairing this year's Creative Circle Awards (CCA).
Chiu is no stranger to being at the forefront of the advertising and marketing sector having been around in the creative line since 1992.
He currently sits on the Leo Burnett Global Creative Board.
Apart from previously holding Executive Creative Directorial roles at Leo Burnett Indonesia and most recently, Leo Burnett Thailand, over the years he's also been appointed regional creative director on key accounts like Citigroup and Procter & Gamble.
Chiu is upbeat about CCA, "It's indeed a privilege to chair CCA 2008.
There has never been a more exciting time to be a part of the fast-changing advertising world, and as the industry changes, so will CCA continue to evolve.
We are committed to keeping CCA truly relevant.
With 28 years of rich history and the solid reputation as one of the most prestigious award for the creatives in Singapore, we will continue to bring fresh ideas and energy to take it to the next level," said Chiu.
Chiu has garnered over 300 awards to date and has had his work published in Archive, Graphis, Campaign (UK), Advertising Age (US), Contagious (UK), the Reel and Shots amongst others.
His portfolio has also been recognized by juries from the D&AD, Cannes, One Show, Clio's, New York Art Directors Club, AWARD (Australia), AdFest, Media's Asian Advertising Awards, Times Asia Pacific, London International and New York Festivals.
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