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July 21-25, 2004
San Francisco, California
Presented by the Society of Typographic Aficionados (SOTA) in partnership with the San Francisco Center for the Book and the California College of the Arts
Take a trip through the now and then of type, design, and all things relative. Your guides on this journey will be Ed Benguiat, Roger Black, Matthew Carter, Firehouse, David Lance Goines, Michael Harvey, House Industries, Max Kisman, Victor Moscoso, Jim Parkinson, Freda Sack, Erik Spiekermann, Sumner Stone, Underware, Armin Vit, and other fine minds.
TypeCon2004 explores San Francisco's rock art culture of the 60s-70s, and the amazing film titles of that era; multicultural design; deconstructed typography; design education; and many more contemporary and historical topics. Twenty hands-on workshops cover everything from letterpress printing, showcard lettering, Asian calligraphy, and Renaissance handwriting to digital font production, type for mobile devices, and expert typography. An international exhibition of type and design will be on display throughout the conference.
TypeCon2004 is the essential event for everyone who makes fonts, works with type, or has a passion for letters. Conference admission is $165 pro/$100 student through June 9, or $195/$115 June 10-July 12. Register now to avoid disappointment.
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In what can only be described as a packaging and graphics revolution, feminine hygiene products are getting a makeover.
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The poster is a medium that combines the acts of seeing and reading to effectively communicate its message. The Swiss Graphic artist Ralph Schraivogel, born in 1960, has continually challenged the relationship between image and text, confronting viewers with images that may be «read» and texts that may be seen as forms in them. A designer of posters for a wide range of cultural events and institutions, Ralph Schraivogel's extraordinary approach to visual communication has won him broad international recognition. His work for Zurich's Filmpodium, the Theater am Neumarkt, the Museum of Design Zurich and for the Festival of African Films, «Cinemafrica» are the result of his intensive visual exploration, a journey whose destination may be unknown but which nonetheless is full of wonders. With each new poster, all established norms and practices seem cast into question, with the result that his work is unrelentingly innovative. Schraivogel completed the graphic design pro gram at the School of Art and Design Zurich. The show is the first in Zurich to present an overview of his startling output.
Publication: «Poster Collection Series 09, Ralph Schraivogel», Museum of Design Zurich / Lars Muller Publishers, Baden
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Typographic innovation surrounds us to day - in books, magazines and brochures, on our screens and monitors and even on road signs. Indeed, for many companies the particular style of type, or font, is an integral part of their corporate identity. Computers have ignited this revolution: it is now a simple task to create and implement new fonts. But the new fonts have their own particular, and sometimes contradictory, demands. Simple, easy- to - read styles may offer the eye a smooth passage over the text; but these are now challenged by more playful, experimental designs that take the every day visual experience of reading to the edge of legibility, and beyond. Today, fonts may be used to reinforce or indeed to contrast with the message of the text they form, depending on the given context. 'Fresh Fonts' presents this active medium of expression through recent work by leading Swiss designers, including André Baldinger, Büro Dest ruct, Elektrosmog, Hans-Jürg Hunziker, Stephan Müller, Norm, Optimo, François Rappo, The Remingtons, and Cornel Windlin.
Publication: «Frische Schriften», «Edition Museum für Gestaltung Zürich» with texts (in German) from Andres Janser, François Rappo, and Fred Smeijers. Book design: Cornel Windlin.
Tip: From 19 May until 5 September 2004, the H
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Make plans to attend TypeCon2004!
20 optional workshops are scheduled for July 21 & 22
Main program begins July 22
Secure online conference registration begins soon! Early Bird admission is Student $100/Pro $165 (through June 1). SOTA members get a 20% discount off these rates!
Book your room at the Hotel Nikko now: mention discount code TYPECON for reduced rates - $139 for single and double rooms. Call 415-394-1111 for reservations.
Take a trip through the now and then of type, design, and all things relative. Your guides on this journey will include some of the most respected and innovative names in creativity and technology. More than 60 speakers and workshop leaders will appear at TypeCon2004, including Brian Allen, Ayana Baltrip, Ken Barber, Ed Benguiat, Roger Black, Jorge de Buen, Leslie Cabarga, Matthew Carter, Katherine Case, Chester, Carl Crossgrove, Si Daniels, Robinson Deschamps, Emory Douglas, John Downer, Dave Farey, Firehouse, FontLab, David Lance Goines, Georgianna Greenwood, Shelley Gruendler, Allan Haley, Michael Harvey, Cyrus Highsmith, Alastair Johnston, Max Kisman, Akira Kobayashi, Mike Kohnke, Jean-Benoit Levy, Richard Lipton, Kamal Mansour, Tony de Marco, James Montalbano, Victor Moscoso, Joachim Müller-Lancé, Hisako Nakazawa, Leonard Otillio,
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