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 D&AD announced the interim results of Awards 2008 judging.
This year, 691 entries from 35 countries have been recognised as representing the best creative work in advertising and design.
Of those, 143 have been nominated for a Yellow Pencil, which is awarded to work that sets new benchmarks in creative excellence.
Winners will be announced at the D&AD Awards Ceremony in London on 15 May.
The TV & Cinema Crafts Jury awarded 23 nominations - the most out of any single jury this year.
Environmental Design led the design categories with 14 nominations, including 2 for Mario Kogan Architect in Brazil and 2 for Art+Com in Germany.
The Product Design Jury awarded 9 nominations - 1 each to Vitra, Samsung, Taxi Canada and Adiri, and the remaining 5 went to Apple.
The Viral Factory, Motion Blur, Cutwater and EVB were among 8 nominees in Viral.
UK ad agencies lead the way with total work In-Book - AMV.BBDO at the top with 27 entries, including 2 nominations in TV & Cinema Crafts for "Tipping Point" for Guinness.
Twenty-three entries from DDB London went In-Book, including 2 nominations for 'Wonderful Life' for luxury retailer Harvey Nichols.
BBH London was awarded 5 nominations for its work for children's charity Barnardo's, men's deodorant Lynx and mobile network Vodafone along with 14 other pieces going In-Book.
Nominated work can be viewed online from 6 May.
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D&AD > Communications Design Organizations added by Levent OZLER
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 A higher than anticipated number of entries in the newly launched Design Lions competition has prompted the appointment of three more judges, the organisers of the International Advertising Festival announced today.
Whilst entries are still being processed, the Design category is showing strong growth with submissions much higher than expected.
As a result, new Design jury members are needed in order to judge the entries during the Cannes Lions Festival in June.
"As with any innovation at Cannes, we consulted carefully with the industry before launching the Design Lions, and we expected a lot of support.
But our expectations have been exceeded, and we are delighted with the interest shown in the new competition.
This is an amazing result for a launch of a new category," commented Philip Thomas, Festival CEO.
The three extra newly appointed Design Lions judges are Sudhir Sharma, Nathan Reddy, and I-Min Pao.
As a consequence of the high number of competing Design entries as well as a dramatic increase in submissions for Promo Lions, which was launched just three years ago, Gold, Silver and Bronze trophies will now be awarded in both the Design and Promo competitions.
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 The call for entries is open for the Joseph Binder Award 2008: Graphic Design & Illustration.
This international performance review is a biannual independent competition for graphic design and illustration (2D).
Design Austria (DA), the Austrian professional association of graphic designers, illustrators and product designers, organises an annual international design competition, the Joseph Binder Award, which for the first time was held in 1996.
Joseph Binder (1898-1972), one of the founding fathers of the association, revolutionised contemporary visual communication both in Europe and in the United States, using a reduced vocabulary of form.
His principles continue to be valid today.
The subjects of the competition alternate annually between product & environmental design and graphic design & illustration.
This year's focus will be graphic design & illustration.
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 Discovery Channel turned to Boston & LA-based creative agency Viewpoint Creative to develop a revitalized logo and on-air identity that would leverage the equity of its signature "globe" icon and tap into the immersive quality of the brand.
Discovery Channel unwraped the new logo and on-air look during the season premiere of Deadliest Catch, the network's highest-rated series, which returned for its fourth season on April 15.
"Viewpoint Creative is thrilled that Discovery put their trust in us to develop the mark for one of the world's great brands and preeminent television networks," Michael Middeleer, Viewpoint's Executive Creative Director said.
"The challenge was to preserve the globe that is so integral to the brand, yet find a way to make it even more connected to the name Discovery."
The Viewpoint solution was to fuse the globe more closely with the "D" in Discovery.
By linking the globe into the "D" the world and the brand are interconnected as never before.
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 Saatchi & Saatchi has been appointed by Suntory to launch a new draught beer, "Fresh", in Shanghai after a pitch that included key Suntory agency, Dentsu.
The appointment marks the first time if has broken away from its Japanese agency alignment in the market.
The creative task is to rejuvenate and reposition Suntory as an aspirational brand in China, and give it greater appeal to younger drinkers by transforming it into a Lovemark among the new Chinese consumer.
Work is already in full swing on a fully integrated campaign inclusive of seasonal promotions and viral marketing.
Saatchi & Saatchi China CEO, Pully Chau, said, "Suntory has been an established foreign brand for many years.
Their powerful management team didn't want to become complacent and expressed their determination to transform their brand through Suntory Fresh Beer, thus hitting a more aggressive sales target for eastern China.
Saatchi & Saatchi has come into this new partnership to represent what the new, younger consumers think and aspire to.
We did lots of Xploring among drinkers to discover the 'fresh way of living', the fresh attitudes - all of which will be expressed in the most creative ways on Suntory's new communication platform."
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