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Duarte Design, the global leader in business presentations, has announced that Betsy Palay, Senior Art Director of Life Sciences, has been elected President of the Association of Medical Illustrators (AMI).
Duarte Design creates digital communications for the world's most innovative companies including Adobe, Apple, Cisco, E*Trade, Google, and Hewlett-Packard.
The firm also worked with Al Gore to develop the presentation that became the Academy Award-winning documentary An Inconvenient Truth.
Palay is part of Duarte Design's life sciences practice, serving the biotechnology, pharmaceutical, and medical device fields.
The AMI is an international organization whose members develop visual communications designed to convey medical and scientific information.
Betsy Palay is former president of Artemis Creative, Inc., and has worked with more than 100 life science companies and organizations including Genentech, Amgen, NASA, Johnson & Johnson, and the American Lung Association.
Her experience includes the production of a broad range of media for professional medical education, patient education, investor relations, and the promotion of healthcare products and services.
Palay has won over 120 industry awards and has been selected for The Best in Medical Advertising and Graphics, Rockport Publishers, and The Art of Medicine exhibit at the Museum of American Illustration, New York.
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The Art Directors Club announced the launch of DesignismConnects, a site developed in partnership with Idealist to support the creative needs of non-profits and connect them with creatives willing to give their time and talent to causes.
DesignismConnects enables creatives to match their beliefs and skills with like-minded causes of their choosing.
It provides creatives with a tangible outlet to affect the world and their local community, while giving causes access to the skills and craftsmanship of the ADC community.
The site works like other matchmaking sites: each entry posts a profile allowing the two parties to connect through the search process and email.
The concept was developed by Brian Hurewitz, vice president, art director, Deutsch, and Jimmie Stone, partner, executive creative director, Green Team, after they attended the ADC's Designism 1.0 event on design activism in 2006.
"Over the past 10 years, global events paired with designers' reactions to them have increased awareness of issues and the power design has to address them," said Hurewitz.
"Creatives are both informed and inspired. We saw a hole in the marketplace and determined that creatives needed an outlet to bridge their skills with real needs."
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design directory
ADC > Communications Design Organizations
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Leo Burnett announced that the company join hands with its long term clients to win one gold prize and four silver prizes at this year's China International Advertising Festival.
The Iron Shape ad created for Siemens won Great Wall gold prize in print, The Power of Red created for Li Ning won Great Wall silver Prize in print, Rubber Band created for Wyeth's Caltrate brand also won Great Wall silver prize in TVC.
As for public service advertising and online advertising, Restart created for Li Ning picked up Yellow River silver prize, and thestylist.cn designed for Metersbonwe won 6th China Online Advertising silver prize.
Leo Burnett has worked with well-known clients including Li Ning, Coca-Cola, Siemens and Wyeth for a long time.
Li Ning, the leading Chinese sports brand, has been working with Leo Burnett for more than seven years, Coca-Cola has also been a client of Leo Burnett for five years, and Siemens and Wyeth, both three years.
Adding to Leo Burnett's impressive list of prizes already won this year, Red Lounge also won a China Element bronze prize for Coca-Cola.
"Leo Burnett consistently creates work that echos well with China consumers and sport fans.
The creative work assists the brand to continue to solidify its differentiation in the already-cluttered sport lifestyle market." said Luka He, Brand Marketing Director, Li Ning.
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design directory
Leo Burnett > Advertising Design Agencies
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When it comes to conveying ideas, concepts and even descriptions of the world around us, words are extremely limiting.
Meanings just cannot be definitively tied to them.
That's where design has a part to play: ensuring words carry their intended meaning into the minds of the waiting public.
According to one school of thought, the larger and bolder a message is written, the more likely it is to be heard.
That might be true in laboratory conditions, but we're surrounded by so much legible information that, unable to assimilate it all, we shut it out.
Getting the message across now requires more work and more imagination.
It calls for wit, for flair. It calls for illustrated type.
The ultimate goal of legibility is achieved when the concrete letters become transparent, removing type from the transaction between author and reader.
This remains the ideal.
Even if, as Jon Forss of London- and Minneapolis-based design firm Non- Format points out, "Studies have shown that there really isn't one typeface, or family of typefaces, that's more legible than another."
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The Finnish Designer Award is awarded annually by the Association of professional graphic designers Grafia and the Finnish Association of Designers Ornamo to six distinguished designers.
The criteria for selection include innovation, artistic considerations, topicality, outstanding work and achievements.
The award is presented to designers from the following fields of design: interior architecture, fashion, applied art, industrial design research, textile art and illustration.
This year's Award winners were honoured at the Designpartners'08 during Helsinki Design Week on October 1st 2008 and will be presented in the Designer Awards '08 catalogue.
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Finnish Designer Awards 2008
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