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 Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit DesignThis first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns.A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events. more astore.... (44) design directory Designing for the Greater Good > Logo and Branding Design Books added by Levent OZLER |
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 MFA in Design Criticism: Call for ApplicationsSVA MFA Design Criticism is accepting applications for Fall 2010 on a rolling admissions basis, as space allows.Create original segments in a Radio and Podcasting Workshop with PRI's "Studio 360" senior producer Leital Molad and host Kurt Andersen; voyage deep into 20th century design with design historian Russell Flinchum; learn investigative journalism techniques with Change Observer editor Julie Lasky, curate exhibitions with MoMA design curator Paola Antonelli and Cooper Hewitt National Design Museum curator Matilda McQuaid, and find your critical voice with Ralph Caplan, Akiko Busch, and Andrea Codrington. The core curriculum, which trains students to research, analyze, and evaluate design and its social and environmental implications, is supplemented by the specialist knowledge of more than 40 visiting critics and lecturers per semester. more dcrit.s... (25) design directory School of Visual Arts > Design Education added by Levent OZLER |
 Visual Language for Designers: Principles for Creating Graphics that People UnderstandWithin every picture is a hidden language that conveys a message, whether it is intended or not.This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. It presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. more astore.... (94) design directory Visual Language for Designers > Graphic Design Books added by Levent OZLER |
 Film at First SightBefore the mid-1950s, most Hollywood movie title cards and opening credits were typographically static (and routinely bland).Then Saul Bass came along with the first animated title sequence, for "Carmen Jones" in 1955. Bass, a Los Angeles graphic designer, introduced the novel idea of beginning a film with a moving graphic narrative to establish a mood or set a tone through a kinetic confluence of images and typefaces, often set to music or sound effects. more tmagazi... (23) added by Levent OZLER |
 Open Futures Website by Applied Information GroupThe Open Futures website, designed by information designers Applied Information Group, is an important home for the inspiring case studies and teachers' resources that make up Helen Hamlyn Trust's practical skills initiative for UK Primary Schools.The site is the latest progression of AIG's comprehensive Open Futures identity and communication programme for the innovation charity. The identity centres on a roundel mark constructed from an assortment of quirky icons, each a symbol and a narrative of the programme's elements: "cookit", "filmit", "growit" and "askit". The roundel on the website translates into an interactive menu, with each icon a link through to a related point of information. The result is playful, compelling and enlightening... which sums up the Open Futures identity and ethos. more www.ope... (156) design directory Applied Information Group > Multidisciplinary Design Companies added by Levent OZLER |
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