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Clear Channel Outdoor UK is launching a suite of ground-breaking mobile services which will enable clients and agencies to interact directly with consumers through the outdoor medium.
The new services, branded Clear Channel Interact, will allow consumers to opt-in to find out more information about an advertiser, download mobile vouchers for special offers, access mobile websites or find the nearest store, gym, cinema or other desired location.
The number of adult mobile phone owners in the UK has reached 88%, according to the Mobile Data Association, while Clear Channel Outdoor's 70,000 outdoor advertising opportunities reach 84% of the population every week.
Advertisers will now be able to book outdoor advertising campaigns that include a call to action for consumers to use their mobiles and text a Clear Channel operated shortcode number which provides access to a world of bespoke mobile information, selected by the advertiser.
These services will include: Find out more, Mobile voucher, Mobile website, Find my nearest, Consumer feedback, Voting service, Text messaging, Voice messaging, Picture messaging and Directory listings.
The Mobile Voucher service, for example, will allow an advertiser to send vouchers direct to a mobile handset which can be redeemed directly in-store or by entering a unique code online.
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New Mobile Services From Clear Channel Interact Will Transform Outdoor Advertising
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Designers, agencies and the media from Germany and all around the world met in Munich at the TOCA-ME design conference on 23rd February in order to discuss the current status and the future of design.
The interest for this year's conference was overwhelming.
The event in Munich's Reithalle was sold out already weeks in advance.
For its third time the design and communication studio TOCA ME invited some of the most outstanding and renowned designers and newcomers from around the world in order to discuss the future and various perspectives of design.
More than 750 designers, creative people, representatives of big media firms as well as of publishing companies and tv channels used this unique forum in order to collect and exchange information.
One of the presenters who caused quite a stir was the trio dvein from Barcelona.
The Spanish newcomers showed exciting motiongraphics pieces fully appealing to the audience.
The Canadian James Peterson surprised with his animated illustrations and loosened up the atmosphere.
In contrast to him the presentation of Andy Cameron from Benetton's creative centre Fabrica polarised with vanguard assumptions of the future of design providing lots of discussion material for the creative night that followed and lasted till two in the morning.
The next TOCA ME design conference is planned to take place in spring 2009.
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event.t... (156)
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Brand and design are evolving into a unifying element, creating synergy across the enterprise, a synergy that is imperative to business success.
Design, brand, and business are a powerful combination, representing the entire customer experience- connecting customers, companies, and innovation.
Together, they make the promise, set the expectations, affect every experience.
At DMI's Brand/Design 20 Conference, leading experts will explore synergy, collaboration, and strategy.
Learn best of class methods and tactics to achieve organizational success through effective integration, cross-disciplinary communication, and management.
Meet and interact with your peers from around the world.
Experience three days of learning, inspiration, community, and sharing.
For two decades, this conference has presented the best in identity, design, and innovation.
To celebrate this 20-year milestone, DMI returns to Cincinnati, a capital of branding, at the historic, art-deco-themed Hilton Netherland Plaza.
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www.dmi... (229)
design directory
DMI > Design Organizations
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Jetlag, the adventurous publication edited by maverick Italian publisher 27_9 and art directed by Franco Cervi, has been honored with the 2007 Good Design Graphics Award.
The prize, conferred by the Chicago Athenaeum, Museum of Architecture & Design, recognizes Jetlag's design energy, quality and innovation.
The series features incisive graphic portraits by Alessandro Gottardo coupled with acerbic text by Ferruccio Giromini, which reflect the new millennium's feelings and phobias--an existential jet lag.
This astute publication is the perfect gift item for progressive thinkers who appreciate the intersection between form and function.
The rigid cardboard pages and elegant, yet minimalist illustrations confront the reader with the tangible discomforts of modern society.
Jetlag 1and Jetlag 2are available as a combo package or in separate volumes.
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www.27u... (505)
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Color Management shows how to implement color as a practical form of problem solving.
It is a consolidated resource, arming designers with an understanding of how to communicate with and manage color in all its aspects and applications; subtractive and additive; pigment, CMYK and RGB; 2-D and 3-D; still and motion.
Sensitivity of pigments to light and air and the stability of inks are also detailed, as is the human factor, through issues of color legibility and the physical and psychological effects of color.
In its depth and breadth, it is a unique body of information.
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Color Management: a Comprehensive Guide for Graphic Designers
design directory
Color Management > Graphic Design Books
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