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Logo CitiesCities are awash in "public lettering": street signs, newspaper mastheads, road signs, high-rise corporate logos, store / shop / restaurant signs, engravings on buildings and monuments, etc.
They are at once branding and promotional devices; names (of buildings); labels; locating devices; material and technological artifacts; pieces of graphic, typographic, and industrial design; architectural heritage; industrial detritus; personal and cultural narratives.
They are also intricately linked to the dominant preoccupations of the city: high-rise logos, for example, eloquently describe the commercial, financial, civic, even religious priorities of a particular urban locale - especially at night.
It is all the more surprising, given their sheer ubiquity, that signs and lettering have received relatively little coordinated attention - critical, creative, or otherwise.
From 4-5 May 2007, The Logo Cities symposium will draw together around thirty scholars, designers, and artists to foster an informed, critical dialogue about signage, branding, and lettering in public space - in local, regional, national, and international contexts.
Dr. Johanna Drucker, Robertson Professor of Media Studies, University of Virginia, will deliver the keynote.
more: Logo Cities
April 9, 2007 | Viewed 34,453 time(s)
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