 |
Theme-Based Real Estate BrandingWith some one thousand theme based cities being developed at a phenomenal rate here in the Middle East, the branding and name identities of such projects become nightmares.
As in size, except a very few, they range between a few acres to even a single large dwelling.
Now this requires a new definition of the term 'city' so not to confuse the customers with other traditional metropolises.
For example, the introduction of Dubai Media City has become great success story, which extends the souk concept to its infinite extremes.
But with the emerging jigsaw of cities, it will make it difficult to distinguish among similar overlapping-city themes.
Innovation, manufacturing, industrial, transportation, technology, logistics or metals somehow overlap too much.
Soon, there could also be Furniture City, Food City, Book City parked within People city.
Like The Babushka dolls, cities into cities.
A serious battle of image, name-identity and brand positioning rages.
more: Theme-Based Real Estate Branding
May 23, 2007 | Viewed 27,273 time(s)
|
|
