|
|
The Power of Branded Work EnvironmentsCompanies spend billions of dollars annually to promote their brands through external media, yet they often fail to grasp the value of reinforcing the brand with their most important ambassadors: employees and associates.
But more and more companies have begun to rethink the role of branding workspace to help employees truly live the brand.
They're realizing that design can have a significant impact on how well employees translate the brand promise to customers.
And they're starting to consider work environments as areas for long-term investment versus simply a capital expense.
So how does your employees and associates' workspace impact business performance?
If you begin to think of it as an employee and customer touch-point, a wide range of opportunities emerge, including personal productivity, employee engagement, customer service, and brand image.
These issues-and others-will be discussed through the sharing of principles and case studies in an open and inviting webinar environment.
more: www.dmi.org/dmi/html/education/se... (55)
design directory:
Design Management Institute (DMI) > Design Organizations
8/9/2007 | Viewed 14,643 time(s)
|
|
|
|
Design Management Institute (DMI) Related News
Latest News
|
|
|
|
