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Helvetica NOW: An Exploration Into Living TypeTo celebrate the 50th anniversary of the Helvetica typeface, Linotype invites designers worldwide to take part in the Helvetica NOW poster contest.
Type and typography play a key role in the realm of visual communication - today more than ever.
In a world where one is constantly subject to written information (from the mobile phone to the shop next door), type has never been so present in our lives as it is today.
Commercial enterprises, advertising, and our dependence on electronic devices have strongly influenced the ways in which typography defines our visual culture.
Typography has literally stepped off the pages of the book and into the rush of today's traffic.
Of the thousands of typefaces present in our environment, very few have attained the spread and popularity that is known to Helvetica.
Linotype invites designers to submit their poster design work that has been published between 2000 and 2007 and that uses Helvetica as a primary or secondary typeface.
This contest also invites participants to submit posters (published, unpublished, or new designs) that revolve around the role of type in modern day life, and the way that typography - and Helvetica - affects our perception of the environment.
The message and the visual exploration of Helvetica's presence in our lives are open to every designer's interpretation, and the use of photography is allowed.
more: www.linotype.com/helveticaNOW... (605)
design directory:
Typographical Design Awards
24/9/2007 | Viewed 21,590 time(s)
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