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Brandwidth Power Up New Book Release for Guinness World RecordsBrandwidth's international ATL campaign heralded the launch of the new Guinness World Records Gamer's Edition this week.
TV, online and print advertising showcase the book and direct visitors to the Brandwidth-designed website in this truly integrated campaign.
Brandwidth approached the project with the aim of elevating the book to the position of Hero.
This was achieved by creating the "monolith", a giant book taking centre-stage within a war-ravaged CGI landscape.
This imposing image is illuminated by searchlights and surrounded by a selection of gaming elements: helicopters, cars, spaceships, mines - even a figure abseiling down the book cover!
With the print campaign confirmed, along with our strapline "Power Up", Brandwidth turned their attention to the TV and cinema advertising.
The animated environment contains the same gaming elements but the viewer now travels at speed across the landscape, flanked by cars and a heavily armed attack helicopter.
The three key messages, carved from rock, either fall from the sky or burst from the ground on the action-packed journey to the book.
Brandwidth has developed an online Gamer's haven where visitors can search a vault of world-beating scores, absorb more gaming history and demo the book.
Fans can sign up to the elite Guinness World Records gamers' community, upload UGC, join forums and share record attempt tips with aspiring Record Breakers.
more: www.brandwidth.co.uk... (245)
design directory:
Brandwidth > Logo and Branding Design Studios
7/2/2008 | Viewed 34,830 time(s)
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