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Factor Design Partners with San Francisco Int'l Film Festival to Create 2008 IdentityNow in its 51st year, the San Francisco International Film Festival (SFIFF) is the longest-running film festival in the Americas.
SFIFF celebrates the finest international cinema and Bay Area film culture, offering an onscreen celebration of ethnic and cultural diversity for an audience of more than 80,000 film lovers and hundreds of filmmakers, journalists, and industry professionals.
Factor Design was engaged by the San Francisco Film Society to create the SFIFF 2008 identity.
The design challenge was to celebrate the theme of diversity while visually uniting the inherently disparate subject matter and aesthetics of the participating films.
Factor Design's solution, a system that incorporates a seemingly three-dimensional multicolored ribbon that interacts with still photography from the films, succeeds both functionally and conceptually: it brings cohesion to a multitude of event materials, from tickets to film trailers, while elevating the festival's overarching mission.
San Francisco Film Society Executive Director Graham Leggat is thrilled with the results.
"The ribbon is truly the spirit of the festival," Leggat says.
"Our tenets are discovery, exploration, and transformation, and the design encapsulates all three."
more: www.factordesign.com/sfiff... (377)
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Factor Design > Logo and Branding Design Companies
26/4/2008 | Viewed 28,746 time(s)
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