ACR Electronics Hires Planet Propaganda to Shape Brand for Outdoor Market

Planet Propaganda has been contracted to provide marketing communications services for ACR Electronics.

Based in Ft. Lauderdale, ACR has been a global leader in safety and survival equipment for more than 50 years.

"ACR's personal locator beacons, EPIRBs, and other safety signaling products have to work because they're used to save lives in extreme situations," says Rob Sax, president and brand director at Planet.

Sax continues, "But mountain bikers, climbers, hikers, hunters and other everyday adventurers can also find themselves in life-or-death situations.

We're excited to help ACR position their brand and products for the outdoor market."

Supporting this goal, Planet's initial work with ACR includes brand messaging and identity work, and a new tradeshow presence, scheduled to premiere at the Outdoor Retailer Summer Market in Salt Lake City this August.

Among the rescues for which ACR was highlighted in 2007 were a sailboat crew off the coast of Northern California, a seaplane pilot in Minnesota's Voyageurs National Park, an injured ATV rider in Oregon, a disabled motorist in Utah, a fisherman caught in Tropical Storm Barry 85 miles from Florida's Cape Canaveral, a stranded backpacker in Texas' Big Bend National Park, and an experienced group of hikers in Grand Canyon National Park.