LeAnn Rimes, Erdman, Organic Valley and ShopBop Join Planet Propaganda's Client List

Print, interactive and motion design firm Planet Propaganda has added four new clients to its roster: LeAnn Rimes, Erdman, Organic Valley, and Shopbop.

Projects with each of these clients are already underway.

Planet is working closely with singer and songwriter LeAnn Rimes on a logo and related iconography.

The new look will be unveiled during her current tour, which runs through October.

The firm is also working with national healthcare design-build firm Erdman, a Cogdell Spencer Company.

Responsibilities include development of a new identity, as well as a range of print and interactive work.

Farmer-owned cooperative Organic Valley has tapped Planet for an undisclosed packaging initiative, which will launch in grocery stores this fall.

Planet also is working on a series of in-store promotions for the rapidly growing co-op.

For shopbop.com, a leading retailer of women's apparel and accessories, Planet currently has five videos in production.

These initial videos focus on Shopbop's high-end denim selection, with other areas slated to be featured throughout the year.

Planet's interactive group also is developing a Flash-based video player for the site.

"We're continuing to attract the attention of nationally and internationally recognized clients which is fantastic.

We love variety and, looking at LeAnn Rimes, Erdman, Organic Valley, and Shopbop, things don't get much more varied than that," said John Besmer, principal and creative director at Planet.