Advertising Week 2008

Last year's block-buster workshop on "Influencers" was attended by over 600 people during the 2007 Advertising Week in New York City.

This year the Advertising Research Foundation presents an industry- transforming workshop on "Listening."

Listening to the millions of naturally occurring conversations that happen daily about brands and using these real-time insights to influence marketing decisions.

How do the best "listeners" do it?

How do you know that you can act on what you hear with confidence?

Last year's acclaimed moderator, Jonathan Carson, co-founder of Nielsen BuzzMetrics and now President of Nielsen Online's International division, will moderate this two and a half hour workshop featuring tool kits, best practices and case histories from marketers who are leading edge listeners.