The Medinge Group, a Stockholm-based think-tank on international branding, today announces publication of the second edition of its yearly online review, The Journal of the Medinge Group at.
Exclusively digital, the collection of essays and thought provides a window into the think-tank's evolving vision of humanistic branding.
Medinge is closely watched in the business community for its vanguard thought.
In 2003 the group inaugurated the yearly Brands with a Conscience award, which is frequently cited in international media.
The awards are given every January at a private ceremony in Paris.
The think-tank also runs a free-standing consultancy.
Medinge's gurus are sought after for their cross-category expertise.
The new issue of the online Journal contains articles informed by the group's leading-edge perspective, on topics ranging from place branding to strategy to value-creation.


