Richard Wergan: Leveraging the Power of Big Brand and Little Brand StrategiesRAMA has invited Richard Wergan, VP of Worldwide Brand Marketing and Advertising Marketing Operations for Xerox to be their keynote speaker at the exciting RAMA seminar cum luncheon on branding.
As Xerox recently went through a brand transformation, Wergan is to share some insights around that transformation, discuss Xerox's recent rebranding and how companies should monitor brand elements in their marketing with the attendees at this premier RAMA event.
Wergan will also be sharing experiences on maximizing the competitive advantage of a global brand, lessons learned during Xerox's recent brand transformation and why paying attention to the macro and micro brand elements are important.
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