Creative Company Designs Tasty New Packaging for McTavish Shortbread

Creative Company has redesigned the packaging for McTavish Shortbread of Portland.

As a result, McTavish Shortbread has seen a dramatic increase in sales.

McTavish Shortbread produces handmade shortbread cookies in various flavors, sizes and shapes for sale in grocery stores, cafes and gift shops across the country.

Creative Company worked with Denise Pratt, president of McTavish, to develop labels for nine flavors of shortbread cookies, as well as a holiday label for gift packaging.

The new labels, which are applied to clear, single-sized cellophane bags, were designed to appeal to buyers' taste buds and to encourage impulse buys at point of sale.

The new labels feature appealing images of each cookie's distinctive flavor profile-chocolate chips for one, cinnamon sticks for another, freshly cracked hazelnuts for a third-to indicate that the cookies are "handmade from scratch," as is also stated on the labels.