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Cold Stamping the Future of Packaging DesignAs the decision to purchase a product is frequently made on the appeal and attractiveness of its packaging, more and more firms are choose to process packaging twice to achieve best results, says French foil group Kurtz.
The company, which has developed stamping foil systems especially for overprinting, demonstrated this technique at Drupa 2004.
First, the foil packaging is hot stamped before being overprinted. This process was presented at a live demonstration at the event.
On a Nilpeter narrow web-printing machine, beverage bottle labels were decorated with cold stamping foil in rotary application. This, says Kurtz, gave visitors a close up view of how plastics can be upgraded with a metallised stamping foil using the flexo printing process.
Cold stamping has undergone continuous development over the past years and today the process is well established and used successfully in, amongst others, the label sector. Kurtz believes that the cost-effectiveness of cold stamping has increased the size of its potential market to include products that typically have not been decorated in the past.
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14/6/2004 | Viewed 8,399 time(s)
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