SPTID: San Pellegrino Terme Identity

San Pellegrino Terme Identity - SPTID - is the new international brand design competition promoted and organized by POLI.design - Consorzio del Politecnico di Milano together with Premium Retail, a society working in design for territorial system having a touristic and commercial inclination.

The competition is addressed to young creatives who want to accept the challenge to design a brand for the touristic complex of San Pellegrino Terme, that in a few years will become an international attractor by levering on the resources linked to the spas, to the luxury shopping, to the casino, to the quality foodservice.

The competition is structured into two phases: the first one takes place in the internet, where entrants will simply have to upload their graphic design in the competition website; the second phase will consist of a one-week-workshop during which 10 finalists will challenge one another.