Strategies that Transform Brands

Organizations in the midst of critical change need the tools and insights to get back on track and moving forward.

Scott Lerman has led some of the most important brand programs of the past decade.

In this workshop, he provides real world examples of the transformation of corporate brands-giving participants a rare insider's view.

This seminar is valuable for anyone who wants to have a significant role in defining or managing a company's brand and reputation.

Companies that are dealing with the effects of significant change will find this seminar particularly useful.

Participants will have an opportunity to review and discuss the challenges and approaches needed to succeed-proven frameworks for brand development and stewardship based on Scott's work across industries and global markets.